Alan Fishel is a partner at the law firm of Arent Fox and leads the firm’s Communications & Technology group. He has represented ALA on many matters, including at the Federal Communications Commission regarding the proceeding under which the FCC increased the size of the E-rate fund by more than $1 billion annually. Alan also serves on the United for Libraries board, and he is the chair of The E’s of Libraries® Task Force. In addition, Alan frequently provides training on a variety of topics, including how to improve advocacy and negotiation skills.
- Table of Contents
- About the Authors
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You know the value of your library, but elected officials, donors, community leaders, funders, and other important stakeholders may not. How can you make the library a priority for these groups, who may have preconceived notions about what the library does, as you compete with other important community organizations for funding? In this book from United for Libraries, you’ll learn how to use The E’s of Libraries® (Education, Employment, Entrepreneurship, Engagement, and Empowerment) to quickly demonstrate why your library is essential and worthy of funding, using messaging that is organized, persuasive, and memorable. With the help of worksheets, charts, and prompts, you will learn how to
- use language designed to win over stakeholders, funders, and partners;
- craft custom messaging in several formats that is easily accessible and memorable, including elevator speeches, budget presentations, and annual appeals; and
- create presentations and other materials tailored to any audience based on the sample documents included.
This book's innovative framework can be used by any size or type of library, and by any library advocate, including Friends groups, library staff, trustees, and foundations.
Introduction: The Answer to “Why Do We Still Need Libraries?”
Chapter 1: Overcoming Hurdles to Library Advocacy
Chapter 2: The E’s of Libraries Framework
Education, Employment, Entrepreneurship, Engagement, and Empowerment
Chapter 3: The E’s of Libraries Checklist
Chapter 4: Your Library in Their Language
How to Tailor the E’s of Libraries for Your Library and Community
Chapter 5: Meeting Your Goals with The E’s of Libraries
Conclusion: The E’s of Your Library and Beyond