Lina Bertinelli is the Workforce Librarian at the Enoch Pratt Free Library and Maryland State Library Resource Center in Baltimore, MD. She has a BA in Linguistics from the University of Arizona and a Master’s in Library and Information Science from Drexel University.
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According to 2016 Pew Research Center survey data, Millennials are more likely to have visited a public library in the past year than any other adult demographic. But despite being core library users, millennials and other younger generations are often underrepresented on library boards and library advocacy groups, including Friends groups and Foundations. But you can change that, with the help of this planner’s hands-on worksheets, brainstorming activities, checklists, and expert advice. Using this toolkit from United for Libraries you will
- understand generational differences and commonalities through statistics and analysis of Baby Boomers, Generation X, Millennials and Generation Z/post-Millennials;
- learn how to navigate the challenges of fundraising with the “debt generations” by persuasively answering the question “what’s in it for me?”;
- master the ABCs of recruitment and retention, tailoring them to fit your library;
- craft several customized pitches, giving you confidence no matter the situation or audience;
- discover how to cement buy-in from two key groups, current organization members and your new recruits, thereby ensuring acceptance and enthusiasm all around;
- work towards defining and managing diversity for your advocacy group; and
- use tried and true methods for successful onboarding of volunteers, including a Board Member Orientation Checklist and guidance on mentoring.
Using this resource, libraries of all kinds will be empowered to grow and strengthen their recruitment, retention, and training of Trustees, Friends, and Foundation members.
Change Is Here and Will Be Here Again
Generational Differences (and What We Have in Common)
The ABCs of Recruitment and Retention
Defining and Managing Diversity for Your Advocacy Group
Onboarding: Tried and True Practices
Fundraising with the Debt Generations
Conclusion: Assess, Adapt, Attract
About the Authors