Patron Engagement and Marketing Products and Services for Public Libraries

Marshall Breeding Library Technology Reports

Price:

$43.00

ALA Member

$38.70

Item Number:

978-0-8389-3819-5

Published:

2022

Publisher:

ALA TechSource

Pages:

Width:

8 ¹⁄₂"

Height:

11"

Format:

Softcover

Description
Table of Contents
About the Authors

In response to public libraries’ interest in proactive marketing of their programs, services, and collections, a variety of new products have been introduced. Each takes a different approach in providing libraries with sophisticated tools to support marketing campaigns or other initiatives to strengthen engagement with their communities. Many involve harvesting data and producing analytics and visualizations that aim to provide insight into the strategic performance of the library and the effectiveness of its marketing efforts. This issue of Library Technology Reports (vol. 58, no. 2) provides an overview of the technology products currently available to support library outreach and marketing strategies.

Chapter 1 – Introduction: Technologies Supporting Library Marketing and Outreach

Chapter 2 – Making Contact

General or Topical Newsletters
Modular Content
Segmentation
The Role of the Integrated Library System
ILS Patron Records: Core Data for Patron Interactions
Security: Comprehensive Encryption
Patron Data Sources
Patron Registration
Communication Channels
Library Use and Performance Data

Chapter 3 – Privacy Concerns

Storage and Transmission
Data Collection and Retention

Chapter 4 – Assembling a Patron Engagement Ecosystem

Vendor Products to Support Outreach and Marketing
Major Products
Notes

Chapter 5 – Additional Resources

Additional Resources on Library Marketing
Related Articles by the Author

Marshall Breeding

Marshall Breeding is an independent consultant, speaker, and author. He is the creator and editor of Library Technology Guides (https://librarytechnology.org) and the Libraries.org online directory of libraries. He is the editor for Smart Libraries Newsletter, published by ALA TechSource, and has authored the annual Library Systems Report, published in American Libraries since 2014. He has also edited and authored several books, articles, and book chapters; was formerly the director for innovative technology and research for the Vanderbilt University Library; and regularly teaches workshops and gives presentations both throughout the United States and internationally at library conferences.

Library Technology Reports

Published by ALA TechSource, Library Technology Reports helps librarians make informed decisions about technology products and projects. Library Technology Reports publishes eight issues annually and provides thorough overviews of current technology. Reports are authored by experts in the field and may address the application of technology to library services, offer evaluative descriptions of specific products or product classes, or cover emerging technology. Find out more information on this publication here.

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