Social Media for Creative Libraries

Phil Bradley

Customers outside of North America (USA and Canada) should contact Facet Publishing for purchasing information.

Price:

$99.95

ALA Member

$89.96

Item Number:

978-1-85604-713-5

Published:

2015

Publisher:

Facet Publishing, UK

Pages:

256

Width:

Height:

Format:

Softcover

Samples

Read a sample of the book now!

378.65 KB • pdf • Download

Description
Table of Contents
About the Author
Reviews

Building on his acclaimed work How to Use Web 2.0 in Your Library, social media guru Bradley explains exactly how libraries can get the most out of the gamut of social and real-time media technologies available.

Illustrations help guide readers through each step of creating a range of resources, and a companion website, including podcasts from the author, ensures readers are kept up to date in this highly dynamic and fast-moving area. Several new chapters look at the following key areas:

Social networking
Presentations
Social search engines
Twitter
New trends and Web 3.0

This is essential reading for library and information professionals wishing to harness the social networking revolution to their advantage.

Check out the book's companion YouTube playlist now!

1. An introduction to social media

So what is ‘social media'?
Complexity and simplicity
Cloud-based versus computer-based
Browser-based or installed software
Solitary or crowd-based
Communication
Where is data now?
Validating content
Control through the website, or dispersed
Web/internet/social search
Information tracked down, or brought to us
Getting it right or getting it quickly
Connection speeds and storage costs
Our roles
Web 1.0 was about limitations, social media is about freedom
Summary

2. Authority checking

Introduction
Facebook
Twitter
LinkedIn
Google properties
Blogs
Other ways to check authority
Summary
URLs mentioned in this chapter

3. Guiding tools

Introduction
Home or start pages
Pearltrees
Google customized search engines
Bookmarking packages
Blending bookmarks into a social media strategy
Summary
URLs mentioned in this chapter

4. Current awareness and selective dissemination of information resources

Introduction
Let the networks take the strain!
Tablet-based applications
Web-based curation tools
News curation by e-mail
Summary
URLs mentioned in this chapter

5. Presentation tools

Introduction
Additions to PowerPoint
Prezi
Interactive presentations
Timeline packages
Easy-to-create presentations
Animated presentations
Summary
URLs mentioned in this chapter

6. Teaching and training

Introduction
Screencasting
Screencapture
Interactive training: Google+ Hangouts
Interactive training: other resources
MOOCs
Advantages and disadvantages of e- learning
URLs mentioned in this chapter

7. Communication

Introduction
‘Just the facts'
Twitter
Facebook
Blogging
Chat rooms
Wikis
Sticky note software
Google Docs
Distributing your content
Summary
URLs mentioned in this chapter

8. Marketing and promotion – the groundwork

Introduction
Blending your social media presences
Getting past the organization roadblock
Search engine optimization (SEO)
Location
Consumer rather than creator
Monitoring tools
Summary
URLs mentioned in this chapter

9. Marketing and promotion – the practicalities

Introduction
Images
Photographic manipulation
Make images more exciting
Podcasting
Video
Augmented reality
Summary
URLs mentioned in this chapter

10. Creating a social media policy

Introduction
Why an organization needs a social media policy
Defining social media
Social media policies for specific tools
Personal versus professional
The chain of command
Dealing with criticism
Do's and don'ts
Legal issues
How often should a policy be reviewed?
Summary
URLs mentioned in this chapter

Appendices: Social media disasters

United Breaks Guitars
Never seconds
Tweeting from the wrong handle
Employees being stupid
Turning a negative into a positive
Watch the news, don't just react to it
Don't pick a fight with the internet!
Summary

Phil Bradley

Phil Bradley is a renowned information specialist, internet consultant, and conference speaker specializing in search. He is one of Microsoft's "Search Champs," providing them with feedback on their developments in search technology. He creates and designs webpages, and also trains and writes on all aspects of search and the internet with a column in Update magazine. His other publications include How to Use Web 2.0 in Your Library.

"...a practical and simple, yet honest and accessible mix of the good, the bad and the ugly."
— Alexandria

"...impressively instructive and 'user friendly', making it a highly prized and recommended addition to personal, professional, community, corporate, and academic library 'Library Science' reference collections and supplemental studies reading lists."
— Midwest Book Review

"This book is recommended for librarians of all types, but has particular interest for those who are just beginning to explore the use of social media."
— Against the Grain

Also of Interest:

Information Literacy Beyond Library 2.0

The No-Nonsense Guide to Legal Issues in Web 2.0 and Cloud Computing

Using Web 2.0 and Social Networking Tools in the K-12 Classroom

Expert Internet Searching, Fifth Edition

Social Media Curation

Using Web 2.0 and Social Networking Tools in the K-12 Classroom--print/PDF e-book Bundle

Using Web 2.0 for Health Information

Web 2.0 for Librarians and Information Professionals: