Managing and Growing a Cultural Heritage Web Presence: A Strategic Guide

Customers outside of North America (USA and Canada) should contact Facet Publishing for purchasing information.

Price:

$89.99

ALA Member

$80.99

Item Number:

978-1-85604-710-4

Published:

2011

Publisher:

Facet Publishing, UK

Pages:

224

Width:

Height:

Format:

Softcover

Description
Table of Contents
Reviews

This timely book guides the reader through the best approaches to developing or maintaining a cultural heritage Web presence. It includes tips and best practices, along with thorough examples and data from large and small cultural heritage institutions.

Key sections include:
• Evaluating your current Web site
• Content
• Outside your site: RSS, syndication, API's
• Building a Web strategy
• Web policies
• Traffic and metrics
• Budgeting
• Web 2.0
• The Web site project

A companion website provides template downloads, links, white papers, and other up-to-date information.

1. Evaluating what you have now

Introduction
The web today
Who is online and what do they do?
The internal context
Summary
References

2. Building a strategic approach

Introduction
What is a web strategy?
What should a strategy cover?
Structuring your strategy document
Evolving your strategy
The web strategy team
Regular strategy reviews
Summary
Reference

3. Content

Introduction
Managing content
Content outside your site
Staying informed
Syndicating content
Summary
References

4. Marketing

Introduction
From ‘site' to ‘presence'
Search
Offline marketing
Online advertising
Summary
References

5. Policies and guidelines

Introduction
Policies, procedures and guidelines
Social media guidelines
Summary
References

6. Traffic and metrics

Introduction
Measurement techniques
Metrics software
What should you measure?
Metrics definitions
Watching your metrics
Reporting
Other metrics
Dissemination of KPIs
The changing face of metrics
Summary
References

7. The social web (Web 2.0)

Introduction
What is ‘the social web'?
Why social media?
Choosing when (and when not) to use social media
Developing a social media strategy
Social media channels
The challenges of the social web
Risks and mitigation
Summary
References

8. The website project process

Introduction
Project phases
Writing a website brief
The specification
Working with external agencies
Project start-up
Budgeting
Summary
References

9. Away from the browser

Introduction
Open Data
Mobile
Summary
References

10. Bringing it all together

Introduction
Ongoing feedback
Staying informed
Summing up
Bibliography

"This is an important addition to the body of digital heritage literature and a strong indication not just of how far we have come in our practice but of how mature today discussion of this subject is."
— Dr. Ross Parry, University of Leicester

"...offers sounds advice, tips and practical strategies that should prove useful to people in a wide range of cultural sector roles involved in managing and growing web presences."
— Business Archives

"…informative, interesting and well written. The author is especially good at explaining clearly and effectively concepts that people without technical training might otherwise find difficult to understand. Numerous real-world examples are given and relevant research and policy literature pointed to. It will be of use to those working in cultural heritage organisations of all sizes irrespective of whether they have an already established or fledgling web presence."
— Journal of Documentation

Also of Interest:

Local History Reference Collections for Public Libraries

Coaching Copyright—eEditions e-book

Coaching Copyright—print/e-book Bundle

Coaching Copyright

Strategic Planning for Results

Libraries and Gardens: Growing Together

Recordkeeping Cultures

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