Tabatha Farney is the director of web services and emerging technologies for the Kraemer Family Library at the University of Colorado Colorado Springs. She is an avid analytics enthusiast with over ten years of experience. Tabatha coauthored the 2013 LITA Guide Web Analytics Strategies for Information Professionals and has written two Library Technology Reports on configuring Google Analytics and Google Tag Manager for library-specific websites and search tools. She has presented her analytics research at national conferences and served as an analytics consultant for various library organizations. She is a co-founder and current co-chair of LITA’s Altmetrics and Digital Analytics Interest Group.
- Table of Contents
- About the Authors
Whether you're gathering information for a department report or planning a website redesign, easy access to meaningful, actionable data is critical. Farney and McHale address the distinctive needs of libraries' educational mission with specific advice on how to use web analytics in a library setting. Users are given clear explanations of terminology, a glossary for future reference and effective communication tips for reporting results and recommending changes or improvements. Also included:
- Eight examples of semi-custom and custom reporting
- Four case studies showing project-specific applications
- Advice on how to use tools such as Percent Mobile and Google Analytics to complement one another
Joelle Pitts and Tara L. Coleman
Harriett E. Green, Jordan Ruud, and Andrew Walsh
Christopher C. Brown
"Filled with solid advice … Farney and McHale have written a helpful and easy to understand book with valuable advice and insight for any librarian who would like to understand and improve his or her library's website usage."
--Journal of Library Innovation
"This is a delightful book that will serve as a guide and handy reference for professionals in any organization … will be sure to educate, motivate, and engage practitioners for a long time."
— Catholic Library World