David Lee King is the digital services director at Topeka and Shawnee County (Kans.) Public Library, where he plans, implements, and experiments with emerging technology trends. He speaks internationally about emerging trends, website management, digital experience, and social media, and has been published in many library-related journals. A Library Journal Mover & Shaker, he has written two books: Face2Face: Using Facebook, Twitter, and Other Social Media Tools to Create Great Customer Connections and Designing the Digital Experience: How to Use Experience Design Tools & Techniques to Build Websites Customers Love. He blogs at http://www.davidleeking.com.
- Table of Contents
- About the Authors
In today’s fast-paced, multimedia-enriched world, video is everywhere. In this issue of Library Technology Reports (vol. 54, no. 7), David Lee King explores how libraries can leverage videos’ popularity to share information and enhance their marketing efforts. He explains why libraries should make and post videos and strategies for creating video content. Throughout this report, King covers varying aspects of making and sharing videos—from best practices to video content creation, including the types of equipment, tools, and staff resources you’ll need to start incorporating video into your library outreach and marketing.
Chapter 1: Why Make Video?
In this chapter, David Lee King will share some solid reasoning about why your library should make and post videos. He’ll also discuss some trends and statistics around the video revolution.
Chapter 2: Types of Videos to Make
This chapter is all about content. It will introduce you to different types of videos that you might want to create—from interview videos, to explainer videos, to fun videos!
Chapter 3: Best Practices
There are some handy best practices out there that will help you make an awesome video. This chapter will introduce some of those best practices in order to help you make a video that your customers will want to watch and share.
Chapter 4: Video Tools and Software
This chapter will focus on equipment and software that you will need to create videos.
Chapter 5: How to Start
The last chapter will talk about how to start making videos for your library. King will provide pointers on planning, gathering a video team, writing a script or outline, and being in front of and behind the camera.