Kate Marek is a professor at Dominican University's Graduate School of Library and Information Science, where she teaches in the areas of technology and policy. She has worked as a library consultant and in all types of library organizations, and she writes in the areas of libraries, technology, and teaching.
Using Web Analytics in the Library--PDF e-book
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- About the Authors
Libraries are delivering an ever-increasing proportion of their services through the web, a trend that seems certain to continue. In order to guide purchases and appropriately distribute services and staff time, it's essential that libraries and librarians accurately track the usage of their websites and online resources. In this issue of Library Technology Reports, Kate Marek offers a practical guide to web analytics tools, explaining what librarians need to know to implement them effectively.
- An overview of web analytics tools
- Understanding data collection mechanisms
- Installing and configuring Google Analytics
- Effective reporting and analysis
- Case studies of libraries using web analytics