Using Web Analytics in the Library

$43.00
ALA Member: 
$ 38.70
Item Number: 
978-0-8389-5833-9
Published: 
2011
Publisher: 
ALA TechSource
Pages: 
54
Width: 
8 12"
Height: 
11"
Format: 
Softcover
  • Description
  • About the Authors

Libraries are delivering an ever-increasing proportion of their services through the web, a trend that seems certain to continue. In order to guide purchases and appropriately distribute services and staff time, it's essential that libraries and librarians accurately track the usage of their websites and online resources. In this issue of Library Technology Reports, Kate Marek offers a practical guide to web analytics tools, explaining what librarians need to know to implement them effectively.

Topics include:

  • An overview of web analytics tools
  • Understanding data collection mechanisms
  • Installing and configuring Google Analytics
  • Effective reporting and analysis
  • Case studies of libraries using web analytics

Kate Marek

Kate Marek is a professor at Dominican University's Graduate School of Library and Information Science, where she teaches in the areas of technology and policy. She has worked as a library consultant and in all types of library organizations, and she writes in the areas of libraries, technology, and teaching.

Library Technology Reports

Published by ALA TechSource, Library Technology Reports helps librarians make informed decisions about technology products and projects. Library Technology Reports publishes eight issues annually and provides thorough overviews of current technology. Reports are authored by experts in the field and may address the application of technology to library services, offer evaluative descriptions of specific products or product classes, or cover emerging technology. Find out more information on this publication and how you can subscribe here.