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This is a group registration product. There is an individual registration HERE. INDIVIDUAL RATE

Using Snapchat to Reach Library Patrons Workshop—Group Rate

While completing your purchase, fill in the name and e-mail address of the participant who will sign in to the event by clicking the "Attendees" button to the right of the item in your cart. This individual will receive an e-mail from WebEx confirming registration before the event begins. Attendees should add messenger@webex.com to their approved email sender list, so they can ensure that they receive the automatic notifications.

$170.00
ALA Member: 
$ 153.00
Item Number:
1541-9246
Date(s): 
Day:  April 12, 2018
Time:  2:30pm to 4:00pm EDT
Day:  April 19, 2018
Time:  2:30pm to 4:00pm EDT
Delivery Method: 
Live
Duration: 
90 minutes each session
Publisher: 
ALA Publishing eLearning Solutions
  • Description
  • Learning Outcomes
  • Registration
  • About the Instructor
  • Contact Us

Using Snapchat to Reach Library Patrons Workshop

A two-part workshop, each session runs 90 minutes on Thursday, April 12, 2018, 2:30pm Eastern/1:30 Central/12:30 Mountain/11:30am Pacific and Thursday, April 19, 2018, 2:30pm Eastern/1:30 Central/12:30 Mountain/11:30am Pacific

Snapchat is one of the 10 most downloaded apps in the world and a key means of communication for individuals aged 13-34. Emerging quickly onto the social media scene, Snapchat has left many librarians wondering how to incorporate it into their outreach strategy. In this two-part workshop, social media expert Paige Alfonzo responds to this question and teaches you how to successfully leverage Snapchat as a marketing tool—one that can be used for readers’ advisory, promotion, information dissemination, and a variety of other marketing purposes.

In part one, Alfonzo covers the ins and outs of the platform—from teaching you the basics of setting up an account, adding friends, and sending snaps to demonstrating how to annotate snaps, incorporate filters, and use Snapchat Stories and Memories. In part two, Alfonzo delves into the specifics of how to make Snapchat work in libraries by discussing how librarians have successfully used Snapchat to promote their services, then she provides you with an opportunity to participate hands on with Snapchat by sending snaps to each other. The workshop will leave you with useful approaches to get creative with the app and expand your social media strategy.

After part one, participants will be asked to create a Snapchat account and will have the chance to participate in a hands-on learning experience during the second session where they use the app. A device that can download the app is recommended, such as an iPad, tablet, or mobile device. Participants unable to download the app before the workshop can still participate and engage via the chat space.

After participating in this workshop, you will be able to

  • Create and promote your Snapchat account
  • Compose engaging Snapchat content for your audience
  • Develop a Snapchat strategy for your library
  • Measure Snapchat outcomes

While completing your purchase, fill in the name and e-mail address of the participant who will sign in to the event by clicking the "Attendees" button to the right of the item in your cart. This individual will receive an e-mail from WebEx confirming registration before the event begins. Attendees should add messenger@webex.com to their approved email sender list, so they can ensure that they receive the automatic notifications.

This is an online event hosted through WebEx. Further technical information is available at the ALA Store FAQ page.

Bulk Orders

For pricing on bulk registrations, please contact alastore@ala.org.

Paige Alfonzo

Paige Alfonzo received her MS in Library Science from the University of North Texas and B.A. in English from Texas State University. She is currently a PhD student at the University of Denver studying Research Methods and Statistics. Previously, she worked as an academic reference librarian at the rank of assistant professor at the University of Mary-Hardin Baylor. She started blogging about Snapchat in the library starting in 2013. In 2014, she created a Snapchat contest in her library to promote National Library Week. She specializes in social media research, qualitative and mixed methods analysis, and information literacy instruction. In 2016, she published the book Teaching Google Scholar: A Practical Guide for Librarians.

If you have any questions about this workshop, please contact us at elsmarketing@ala.org.

At Your Service

Accommodations are offered based on user needs. For transcription, live captioning, or other accessibility requests, please contact us at elsmarketing@ala.org.