Top Social Media Trends and Strategies Workshop—Group Rate

While completing your purchase, fill in the name and e-mail address of the group leader who will sign in to the event by clicking the "Attendees" button to the right of the item in your cart. This individual will receive an e-mail from WebEx confirming registration before the event begins. Attendees should add messenger@webex.com to their approved email sender list, so they can ensure that they receive the automatic notifications.

Price:

$185.00

ALA Member

$166.50

Item Number:

1541-9526

Date:

Day: March 31, 2021
Time: 2:30pm to 4:00pm EDT

Delivery Method:

Live

Duration:

90 minutes

Publisher:

ALA Publishing eLearning Solutions

Description
Learning Outcomes
Registration
About the Instructor
Contact Us

Top Social Media Trends and Strategies Workshop
A 90-minute workshop, Wednesday, March 31, 2021, 2:30pm Eastern/1:30 Central/12:30 Mountain/11:30am Pacific

It’s important for library staff to understand how professional marketers are using social media now and what changes are coming in the near future so we can use the ever-growing list of tools to engage our communities.

In this workshop, social media and marketing expert Laura Solomon will discuss how you can analyze metrics and use tools like TikTok, social shopping, private social networks, and user-generated content to reach your community and enhance your library’s services. Learn where you should be focusing your efforts and how you can stay on top of emerging trends.

After participating in this workshop, you will:

Know how six different trends are evolving and the implications for libraries
Understand the basics of social media metrics and its changes
Understand best practices for ensuring that you and your colleagues stay on top of emerging trends

Registrants, even if they miss the live session, are given access to an archive of the event for a period of 3 months from the date of the live session. The archive can be viewed at any time during this 3-month timeframe. The archive contains a video representation of the event, which includes all chat, audio, and visual material. In order to receive the archive information, please follow the instructions received upon purchase to confirm your registration in WebEx.

This is an online event hosted through WebEx. Further technical information is available at the ALA Store FAQ page.

Bulk Orders

For pricing on bulk registrations, please contact alastore@ala.org.

Laura Solomon

Laura Solomon, MCIW, MLS, is the Library Services Manager for the Ohio Public Library Information Network. She has been doing web development and design for over twenty years, in both public libraries and as an independent consultant. She specializes in developing with Drupal. She is a 2010 Library Journal Mover & Shaker. She’s written three books about social media and content marketing, specifically for libraries, and speaks nationally on both these and technology-related topics. As a former children’s librarian, she enjoys bringing the “fun of technology” to audiences and in giving libraries the tools they need to better serve the virtual customer.

If you have any questions about this workshop, please contact us at elsmarketing@ala.org.

At Your Service

Accommodations are offered based on user needs. For transcription or other accessibility requests, please contact us at elsmarketing@ala.org.

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