Sarah K. Steiner is the Social Work and Virtual Services Librarian at Georgia State University Library in Atlanta. For the past six years, she has been a leader in the library's social media outreach, coordinating, assessing, and regularly staffing the library's chat and text-message reference service. She is cofounder of the Carterette Series Webinars, which highlight trends, innovation, and best practices in Georgia libraries. As a 2011 Library Journal Mover & Shaker, Steiner was recognized for creating networking and professional development opportunities for librarians.
- Table of Contents
- About the Author
This practical guide provides a scalable, step-by-step plan for creating and maintaining a successful library social media strategic plan. You'll find detailed tips and advice on strategizing for social media services in a way that guides employee decision-making, maximizes efficiency, creates positive patron outcomes, protects against legal repercussions, and builds opportunities for flexibility, change, and new social media platform testing. You get all the key elements to build your strategic plan, including how to segment your audience, select a target audience, use focus groups and poll patrons, conduct a SWOT analysis to provide internal strength and support to your plan, and create a mission and vision plan for using social media.
"As expected, there is no shortage of good advice: start with a goal, not a platform; be clear about customer needs; measure community engagement as the ROI for social media participation … Steiner provides an annotated list of print and online references on planning and measuring social media, and closes with a four-page index."
--Australian Library Journal