Herbert B. Landau is Executive Director of the Lancaster Public Library of Lancaster, PA. While in his previous position as Director of the Milanof-Schock Library in Mount Joy, PA., that library received the AARP's Award of Excellence for Services to Seniors and was a Pennsylvania Not-For-Profit Innovation Awards Contest finalist, and was named the 2006 Best Small Library in America by Library Journal and the Bill & Melinda Gates Foundation. He holds an M.S. from the Columbia University School of Library Service.
- Table of Contents
- About the Author
If you're among the nearly 80 percent of libraries deemed "small', serving populations of 25,000 or fewer, then Landau's survival guide will give you the tested and practical techniques to ensure your small library's survival and growth.
Landau, a seasoned marketer, applies his three decades of corporate marketing experience to save a small library faced with funding cuts. His customer-centric approaches have brought in resources, volunteers, and in-kind donations, and have earned his library local and national awards.
In The Small Public Library Survival Guide, Landau shares practical tools and tested strategies, guiding small public library administrators, trustees, librarians, and friends to
Packed with hands-on guidelines for attracting local support and building partnerships, this user-friendly guide outlines multiple avenues for obtaining funding and increasing cash flow. His low-cost, no-cost, and easily implemented techniques provide a solid foundation for small library success.
1. Why This Book Is Necessary
2. Defining Your Library's Role in Your Community: A Market-Oriented Approach
3. Translating Community Needs into a Strategic Plan
4. Funding Your Library's Plan
5. Earning Money through Benefit Events
6. Obtaining Noncash Support from the Community
7. Grantsmanship: The Art of Winning Grants
8. Ongoing Marketing of Your Library and Its Programs
9. Innovative Library Programming on a Shoestring
10. Staffing Your Library's Plan
11. Buying on the Cheap
12. Conclusion: Is It Worth All the Effort?
A. Institutional Sources of Information
B. Sample Survey Questions
C. Sample Direct Mail Solicitation Letter and Donor Reply Card
D. How to Evaluate and Describe Old and Rare Books
E. Sample Honor/Memorial Gift Form
F. Sample Custom Research Letter Contract Agreement and Forms
G. Press Release Guidelines and Sample Press Release
H. Sample Bylaws for a Friends of the Library Group
"With basic and advanced techniques on building a successful library, it's a must for any library administrator of a fledgling library."
--The Midwest Book Review
"…offers tested and practical techniques that can be used by small public library administrators, trustees, librarians, and friends."
"Designed to guide small public library administrators in fighting an often losing battle for sufficient support and recognition, these 12 chapters provide practical tools, guidelines, and strategies that have been tested in a real-world situation."
"I recommend this title to library staff working in small libraries of any type—or in public libraries of any size."
--The Australian Library Journal
"This is a very timely book for librarians everywhere who must deal with the fallout from the worldwide financial crisis. With library budgets being reduced, Landau provides many alternatives to securing resources to supplant what has been lost ... It is aimed at small libraries serving populations of 25,000 or less; however, any library of any size or type can profit from the multitude of insights gained through reading this work."