Running the Digital Branch: Guidelines for Operating the Library Website

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$43.00
ALA Member: 
$ 38.70
Item Number: 
978-0-8389-5861-2
Published: 
2012
Publisher: 
ALA TechSource
Pages: 
44
Width: 
8 12"
Height: 
11"
Format: 
Softcover
  • Description
  • About the Authors
Maintaining a library website is as important as its initial development.  In this issue of Library Technology Reports King draws from his team's four-year experience running the acclaimed digital branch of the Topeka and Shawnee County Public Library (TSCPL).  From website tweaks to staffing issues, King outlines recommended strategies and workflow plans for continually meeting library users' needs and effectively highlighting library programs and services, including
  • Ways to engage library users in conversations about books, movies, and other materials
  • A detailed listing of what data TSCPL tracks and the tools they use for the website, blogs, and social media platforms such as YouTube, Twitter, Facebook, and FourSquare
  • Their team's approach to efficiently maintaining 24 blogs and six social media accounts
  • Tips for using rotating banner ads to draw attention to website content, a technique which brought in 3,000+ page views for a post about the new library catalog 
  • Reasons behind the decision to migrate to the WordPress content management system (CMS)
  • How gathering customer feedback led to more effective location for their My Account link
The lessons learned by King and his team at TSCPL can help any library sharpen their presence on the Web while efficiently maintaining library website operations. 

David Lee King

David Lee King is the digital services director at Topeka and Shawnee County (Kans.) Public Library, where he plans, implements, and experiments with emerging technology trends. He speaks internationally about emerging trends, website management, digital experience, and social media, and has been published in many library-related journals. David is a Library Journal Mover and Shaker. His newest book is Face2Face: Using Facebook, Twitter, and Other Social Media Tools to Create Great Customer Connections. David blogs at http://www.davidleeking.com.

Library Technology Reports

Published by ALA TechSource, Library Technology Reports helps librarians make informed decisions about technology products and projects. Library Technology Reports publishes eight issues annually and provides thorough overviews of current technology. Reports are authored by experts in the field and may address the application of technology to library services, offer evaluative descriptions of specific products or product classes, or cover emerging technology. Find out more information on this publication and how you can subscribe here.

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