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Responding to COVID Closures with Digital eCard Access: A County Library Case Study (PLA On-Demand Webinar)—GROUP RATE

If you will be viewing alone or with one other viewer, please purchase at the individual rate. If you plan on viewing this on-demand webinar with a group of 3 or more people, please purchase at the group rate. Group rate is for single library access, including all its branches/outlets, if an on-demand webinar will be viewed by multiple people—viewing on an individual basis and/or in groups. Please contact plawebinars@ala.org for special pricing if you wish to share access to an on-demand webinar across multiple libraries in a consortium.

Price: 
$199.00
ALA Member 
$199.00
Division Price 
$199.00
Item Number:
0923-2009
Delivery Method: 
On-Demand
Duration: 
58 minutes
Publisher: 
PLA
  • Description
  • Learning Outcomes
  • Registration
  • Who Should Attend
  • About the Presenters
  • Credits
  • Contact

The onslaught of the COVID pandemic has brought significant changes to how libraries offer services to their community, including the ability to allow new cardholders access to e-resources and virtual programs during building closures. As part of its response to the pandemic, the staff at Sarasota County (FL) Libraries accelerated the launch of their digital library card (“eCard”) offering. The library had to reconsider long-standing policies, identify technology constraints and considerations, address issues of service area and availability to non-residents of the county, and determine how to promote the newly available eCard. Working together, the library systems and marketing staff were able to leverage their ILS and marketing platforms to create and launch their eCard within a few weeks of branches being closed to the public.

In this on-demand webinar, learn about the ins and outs of developing and launching digital library cards, including how to identify goals and patron needs; develop and prepare communication strategies; create policies to meet a rapidly changing environment; determine system issues; and utilize marketing technology to collect performance data and target communication. The on-demand webinar concludes with key learnings from the eCard launch and results of patron activity.

Originally presented September 23, 2020.

Access to an auto-captioned version in Zoom is available with purchase.

Running time: 58 minutes

At the conclusion of this on-demand webinar, participants will be able to:

  • Identify market audience for digital cards;
  • Understand the benefits and issues of issuing eCards; and
  • Identify and measure key performance indicators associated with issuing eCards and ongoing use.

Please note: Your purchase at the ALA Store is only Step 1 of a 2-Step Registration process!

Upon purchase you will receive an access instructions PDF in the form of a digital download. The download link can be found on the final confirmation screen after you complete your purchase, and it may also be accessed from your Account Profile. This PDF contains a link to the webinar recording and a password you'll need to view it. You must download this PDF and follow the instructions in order to access the webinar recording.

Technical requirements: To playback an archived webinar you should have either the latest version of Flash running on your computer, or use a browser with native HTML5 support. Please use the most up-to-date version available of Chrome, Safari, Firefox, Opera, or Internet Explorer. A fast Internet connection and computer is recommended.

This on-demand webinar is intended for library directors and administrators, systems librarians, marketing staff, public services and access staff, and circulation staff who wish to increase their understanding of the topic.

Heather Gorman

Heather Gorman has worked in academic, public, and school libraries for almost ten years. She is currently the digital services librarian at Sarasota County (FL) Libraries and Historical Resources, focusing on services and programs delivered to public through digital means.

Angela Hunek

Angela Hunek has worked in libraries for 27 years, 17 of those as circulation supervisor, then on to technical specialist, and finally ILS system administrator at Sarasota County (FL) Libraries and Historical Resources.

Andrea Taylor

Andrea Taylor, technology coordinator at Sarasota County (FL) Libraries and Historical Resources, has over 20 years of librarianship experience. Starting out as a children’s librarian, she has worked in all areas of the public library with the last 12 years focusing on technology and its place in public libraries.

Ted Fons

Ted Fons is vice president of technology at Patron Point in Dublin, OH. He is a librarian with his MLS from Syracuse University with twenty-plus years serving libraries and the organizations that support them. A globally-recognized expert in library workflows and bibliographic metadata, Ted most recently held the position of executive director of data services at OCLC. Previously, he was a senior product manager and director of customer services at Innovative Interfaces.

PLA does not award credit hours, or CEUs, for its on-demand webinars and cannot verify participation.

If you have questions or problems accessing a recording, send a message to plawebinars@ala.org or call 800-545-2433 ext. 5PLA (5752).

This on-demand webinar is intended for the sole use of the purchaser, whether an individual or group. Redistribution or rebroadcast to another individual or group other than the purchaser is prohibited. Thank you for your cooperation.

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