Heather Gorman has worked in academic, public, and school libraries for almost ten years. She is currently the digital services librarian at Sarasota County (FL) Libraries and Historical Resources, focusing on services and programs delivered to public through digital means.
Responding to COVID Closures with Digital eCard Access: A County Library Case Study (PLA On-Demand Webinar)—INDIVIDUAL USER
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- Learning Outcomes
- Who Should Attend
- About the Presenters
The onslaught of the COVID pandemic has brought significant changes to how libraries offer services to their community, including the ability to allow new cardholders access to e-resources and virtual programs during building closures. As part of its response to the pandemic, the staff at Sarasota County (FL) Libraries accelerated the launch of their digital library card (“eCard”) offering. The library had to reconsider long-standing policies, identify technology constraints and considerations, address issues of service area and availability to non-residents of the county, and determine how to promote the newly available eCard. Working together, the library systems and marketing staff were able to leverage their ILS and marketing platforms to create and launch their eCard within a few weeks of branches being closed to the public.
In this on-demand webinar, learn about the ins and outs of developing and launching digital library cards, including how to identify goals and patron needs; develop and prepare communication strategies; create policies to meet a rapidly changing environment; determine system issues; and utilize marketing technology to collect performance data and target communication. The on-demand webinar concludes with key learnings from the eCard launch and results of patron activity.
Originally presented September 23, 2020.
Access to an auto-captioned version in Zoom is available with purchase.
Running time: 58 minutes
At the conclusion of this on-demand webinar, participants will be able to:
- Identify market audience for digital cards;
- Understand the benefits and issues of issuing eCards; and
- Identify and measure key performance indicators associated with issuing eCards and ongoing use.
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This on-demand webinar is intended for library directors and administrators, systems librarians, marketing staff, public services and access staff, and circulation staff who wish to increase their understanding of the topic.
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