Powerful Public Relations: A How-To Guide for Libraries

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Make your library the place to be.

The library is still the best place to go for traditional information—and for everything from Internet access, database reference, video and CD check-out to engaging exhibits, entertaining events, and more. The challenge is getting your customers and community to believe that their library has more to offer today than it ever did. It's up to you to communicate that the home or work computer can't come close to delivering the unique services your library provides. And you can do this with Powerful Public Relations.

Whether you have a lot of time to devote to a PR program or just a few hours here and there, communicating your library's many benefits is paramount to the satisfaction and number of customers you have each day. Here are just a few of the ways that savvy PR can work to sell your library's image. You'll learn how to

  • Produce eye-catching brochures using desktop technology
  • Create a Web-based PR strategy and plan
  • Develop multimedia promotional programs that can be set up in the library
  • Plan special events and exhibits that will generate publicity and attendance

With sample screen captures, press releases, public service announcements, and other PR tools, this hands-on book brings together a group of talented contributors who give you everything you need to execute effective public relations. Learn to attract customers to the new wealth of information and entertainment resources in your library with Powerful Public Relations.


William Buchanan
Chapter 1: Synergy in Library Public Relations, Marketing, and Development Activities
Katharina J. Blackstead and Eric C. Shoaf
Chapter 2: News Releases, Photo Releases, Public Service Announcements
Paula Banks, with contributions by Patricia J. Marini and Mary S. Wilson
Chapter 3: Library Publications
Paula Banks, with contributions by Mary S. Wilson, Patricia J. Marini, and Lori M. Norris
Chapter 4: Web-Based Public Relations
Chandler Jackson
Chapter 5: Exhibits
Dorothy Christiansen and Chandler Jackson
Chapter 6: Interactive Multimedia Programs via Touch Screen Kiosks and CD-ROMs
Susan M. Hilton
Chapter 7: Planning Special Events
Debora Meskauskas
Chapter 8: Desktop Publishing and Image
Ann Hamilton
Chapter 9: Public Relations Lessons: Selected Annotated Bibliography
Andrea L. Miller

Rashelle S. Karp

Rashelle S. Karp is Associate Vice President for Academic Affairs of Clarion University in Pennsylvania. She was a professor of library science at Clarion for thirteen years and also served as Interim Dean of Libraries for four years. Karp is a widely published author and editor of articles and books for both academic and public librarians, and is active in LAMA, RUSA, and ACRL. She earned her doctorate from the School of Library and Information Studies at Florida State University and her master?s degree in library science from University of Illinois, Urbana.

"...appropriate for all types of libraries; we all need to be aware of, and utilize, public relations communication skills, and this is the perfect resource to allow us to do it."
—The Australian Library Journal

"...a straightforward, "user friendly" guide to implementing a library PR program that works... [F]illed with a wealth of practical, applicable, and effective tips, tricks, and techniques to get the word out on what a public library has to offer the community its serves and from which it must draw support and patronage!"
—Midwest Book Review

"...the smart grounding of this material in business literature makes this reasonably priced tool essential and highly recommended, especially for public libraries."
—Library Journal

"From special events to desktop publishing, Web-based public relations to the more traditional news release, this guide offers practical strategies that can help libraries, whatever the size or budget, attract new users."

"The wisdom contained in this slim volume can be of use to anyone working in libraries, whether or not PR is in your job title."
—Shy Librarian

"Every Librarian can find something useful in this book, and school librarians will find many of the tips worth sharing with teachers and students working on PR-type projects. Recommended."
—Library Talk

"The whole time I was reading this book, two adjectives kept coming to mind—basic and thorough. So if you're looking for a primer or a reference book, you'll get a lot of use out of this."
—MLS Book Review