Peggy Barber

Peggy Barber (1944-2019) was Associate Executive Director for Communication for the ALA, where she managed and implemented marketing and communication programs, including external relations and membership development. She established the ALA Public Information Office, Public Programs Office and the ALA Graphics program, including the widely known "Celebrity Read" poster series. She worked to implement the universal library logo that appears on streets and roads across the country. She also launched the association's development program and served as the first executive director of its foundation. She is co-author with Linda D. Crowe of Getting Your Grant: A How-to-Do-It Manual for Librarians (Neal-Schuman). She received the Lippincott Award for distinguished service to the library profession in 1999, and was honored as Alumni of the Year in 2001 by the Rutgers University School of Library and Information Science. 

Building a Buzz: Libraries & Word-of-Mouth Marketing