Outstanding Public Relations: 60 Years of the John Cotton Dana Award

Find on LibraryThing.Find on WorldCat.
$28.00
ALA Member: 
$ 25.20
Item Number: 
978-0-8389-8432-1
Published: 
2007
Publisher: 
LLAMA
Pages: 
158
Width: 
7"
Height: 
10"
Format: 
Softcover
  • Description
  • About the Authors

For more than 60 years, the H.W. Wilson Company has presented the John Cotton Dana Award to honor libraries for achievement in public relations. By spotlighting the nature of excellent PR, no company and no award has been as consistently influential to shape the face of public relations in libraries during that time.

Outstanding Library Public Relations: 60 Years of the John Cotton Dana Award is the story of John Cotton Dana, the man, and the evolution of the award that bears his name. It is also a look at our changing times through the decades, their effect on the nature of public relations in society and in libraries, and how the award winners were often a reflection of those trends. Finally, look ahead with some experts in the field of library public relations. Read opinions about marketing trends and technologies for our future libraries as they "cast an eye toward the future."

Amy Shaw

Amy Shaw has worked in the field of public relations for twenty years. She is public information officer for Southwest Public Libraries in Grove City, Ohio, a past-chair of LAMA Public Relations Marketing Section, and a member of the John Cotton Dana judging committee.

Peter Deekle

Also of Interest: 
Image for Library Standards for Adult Correctional Institutions, 1992
Library Standards for Adult Correctional Institutions, 1992
Image for Constancy and Change in the Worklife of Research University Librarians: Publications in Librarianship no. 51
Constancy and Change in the Worklife of Research University Librarians: Publications in Librarianship no. 51
Image for Library Standards for Juvenile Correctional Facilities
Library Standards for Juvenile Correctional Facilities
Image for Get Them Talking: Managing Change Through Case Studies and Case Study Discussion: RUSA Occasional Paper #25
Get Them Talking: Managing Change Through Case Studies and Case Study Discussion: RUSA Occasional Paper #25
Image for Library Services to the Sandwich Generation and Serial Caregivers
Library Services to the Sandwich Generation and Serial Caregivers
Image for First Year Student Library Instruction Programs: CLIP Note #33
First Year Student Library Instruction Programs: CLIP Note #33
Image for Forming and Funding Public Library Foundations: 2nd Edition
Forming and Funding Public Library Foundations: 2nd Edition
Image for Community College Instruction Web Pages: CJCLS Guide #5
Community College Instruction Web Pages: CJCLS Guide #5