Outstanding Public Relations: 60 Years of the John Cotton Dana Award

Find on LibraryThing.Find on WorldCat.
Price: 
$28.00
ALA Member 
$25.20
Item Number: 
978-0-8389-8432-1
Published: 
2007
Publisher: 
Core
Pages: 
158
Width: 
7"
Height: 
10"
Format: 
Softcover
  • Description
  • About the Authors

For more than 60 years, the H.W. Wilson Company has presented the John Cotton Dana Award to honor libraries for achievement in public relations. By spotlighting the nature of excellent PR, no company and no award has been as consistently influential to shape the face of public relations in libraries during that time.

Outstanding Library Public Relations: 60 Years of the John Cotton Dana Award is the story of John Cotton Dana, the man, and the evolution of the award that bears his name. It is also a look at our changing times through the decades, their effect on the nature of public relations in society and in libraries, and how the award winners were often a reflection of those trends. Finally, look ahead with some experts in the field of library public relations. Read opinions about marketing trends and technologies for our future libraries as they "cast an eye toward the future."

Amy Shaw

Amy Shaw has worked in the field of public relations for twenty years. She is public information officer for Southwest Public Libraries in Grove City, Ohio, a past-chair of LAMA Public Relations Marketing Section, and a member of the John Cotton Dana judging committee.

Peter Deekle

Also of Interest: 
Image for Staff Development: A Practical Guide, Fourth Edition--print/PDF e-book Bundle
Staff Development: A Practical Guide, Fourth Edition--print/PDF e-book Bundle
Image for Staff Development: A Practical Guide, Fourth Edition--eEditions PDF e-book
Staff Development: A Practical Guide, Fourth Edition--eEditions PDF e-book
Image for Staff Development: A Practical Guide, Fourth Edition
Staff Development: A Practical Guide, Fourth Edition
Image for The Greening of America's Libraries: LEEDing the Way--eEditions e-book
The Greening of America's Libraries: LEEDing the Way--eEditions e-book
Image for Before the Ballot: Building Political Support for Library Funding—print/e-book Bundle
Before the Ballot: Building Political Support for Library Funding—print/e-book Bundle
Image for Winning Elections and Influencing Politicians for Library Funding—print/e-book Bundle
Winning Elections and Influencing Politicians for Library Funding—print/e-book Bundle
Image for Winning Elections and Influencing Politicians for Library Funding
Winning Elections and Influencing Politicians for Library Funding
Image for Open Praxis, Open Access: Digital Scholarship in Action
Open Praxis, Open Access: Digital Scholarship in Action