Amy Shaw has worked in the field of public relations for twenty years. She is public information officer for Southwest Public Libraries in Grove City, Ohio, a past-chair of LAMA Public Relations Marketing Section, and a member of the John Cotton Dana judging committee.
$28.00
ALA Member:
$ 25.20
Item Number:
978-0-8389-8432-1
Published:
Publisher:
LLAMA
Pages:
158
Width:
7"
Height:
10"
Format:
Softcover
- Description
- About the Authors
For more than 60 years, the H.W. Wilson Company has presented the John Cotton Dana Award to honor libraries for achievement in public relations. By spotlighting the nature of excellent PR, no company and no award has been as consistently influential to shape the face of public relations in libraries during that time.
Outstanding Library Public Relations: 60 Years of the John Cotton Dana Award is the story of John Cotton Dana, the man, and the evolution of the award that bears his name. It is also a look at our changing times through the decades, their effect on the nature of public relations in society and in libraries, and how the award winners were often a reflection of those trends. Finally, look ahead with some experts in the field of library public relations. Read opinions about marketing trends and technologies for our future libraries as they "cast an eye toward the future."
Also of Interest:
Books, Bytes, and Bridges: Library and Computer Centers in Academic Institutions
Constancy and Change in the Worklife of Research University Librarians: Publications in Librarianship no. 51
Managing for Results: Effective Resource Allocation for Public Libraries
Human Resources for Results: The Right Person for the Right Job
Library Standards for Adult Correctional Institutions, 1992
Strategic Management for Today's Libraries
Action Plan for Outcomes Assessment in Your Library
The Public Librarian's Guide to Providing Consumer Health Information