Outstanding Public Relations: 60 Years of the John Cotton Dana Award

For more than 60 years, the H.W. Wilson Company has presented the John Cotton Dana Award to honor libraries for achievement in public relations. By spotlighting the nature of excellent PR, no company and no award has been as consistently influential to shape the face of public relations in libraries during that time.

Outstanding Library Public Relations: 60 Years of the John Cotton Dana Award is the story of John Cotton Dana, the man, and the evolution of the award that bears his name. It is also a look at our changing times through the decades, their effect on the nature of public relations in society and in libraries, and how the award winners were often a reflection of those trends. Finally, look ahead with some experts in the field of library public relations. Read opinions about marketing trends and technologies for our future libraries as they "cast an eye toward the future."