Tabatha Farney is the director of web services and emerging technologies for the Kraemer Family Library at the University of Colorado Colorado Springs. She is an avid analytics enthusiast with over ten years of experience. Tabatha coauthored the 2013 LITA Guide Web Analytics Strategies for Information Professionals and has written two Library Technology Reports on configuring Google Analytics and Google Tag Manager for library-specific websites and search tools. She has presented her analytics research at national conferences and served as an analytics consultant for various library organizations. She is a co-founder and current co-chair of LITA’s Altmetrics and Digital Analytics Interest Group.
Maximizing Google Analytics: Six High-Impact Practices--eEditions e-book
The download link for this product can be found on the final confirmation screen after you complete your purchase, and may also be accessed from your Account Profile. For more information about ALA eEditions file types and how to view them on eReaders, desktop computers, and other devices, see this page.
- About the Authors
About ALA eEditions e-books
eEditions e-books include bookmarked tables of contents and indexes for easy navigation within the book, and are readable using a variety of software and devices including:
- Amazon Kindle
- Sony eReader
- iPhone’s Stanza eReader
- Adobe Digital Editions eReader
- MobiPocket eReader
This eEditions e-book is sold as a .zip file containing 3 different e-book file types:
- ePDF: .pdf file
- ePub: .epub file
- MobiPocket/Kindle: .mobi file
No eReader needed
You can read eEditions e-books on desktop computers with these free downloads:
- Adobe Acrobat Reader reads .pdf files
- Adobe Digital Editions reads .pdf and .epub files
- Bookworm reads .epub files
- Sony Reader Library reads .epub and .lrf files
- MobiPocket Reader Desktop reads .prc files
Own an iPhone, iPod Touch, or iPad?
You can read eEditions e-books in .epub file format using Stanza. Detailed instructions for getting your e-books into Stanza are available here. On the iPad, .epub files can be read using the free iBooks app.
The download link for this product can be found on the final confirmation screen after you complete your purchase, and may also be accessed from your Account History. ALA eEditions downloads are designed for single users only.
Are you getting your money’s worth out of Google Analytics? Investing time in customizing your settings in Google Analytics helps you get the most out of the detailed data it offers, particularly if your library’s web presence spans multiple platforms. In this issue of Library Technology Reports, experienced trainers Farney and McHale point you to the high-payoff priorities, with specific advice on such topics as
- How to implement Google Analytics in common content management systems, OPACs, discovery layers, and institutional repositories
- Cross-domain tracking, including guidance on when and how to combine or separate data across multiple domains or subdomains
- Identifying your website’s purpose and using Goal Reports to measure results
- Using filters to exclude activity by library staff from your data
- Using event tracking to get data on use of PDFs, video player widgets, and other non-HTML objects
Sample easy-to-implement HTML code is included in this issue, making it even more valuable.