Maximizing Google Analytics: Six High-Impact Practices

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$43.00
ALA Member: 
$ 38.70
Item Number: 
978-0-8389-5892-6
Published: 
2013
Publisher: 
ALA TechSource
Pages: 
44
Width: 
8 12"
Height: 
11"
Format: 
Softcover
  • Description
  • About the Authors

Library Technology Reports, May/June 2013 (49:4)

Are you getting your money's worth out of Google Analytics? Investing time in customizing your settings in Google Analytics helps you get the most out of the detailed data it offers, particularly if your library's web presence spans multiple platforms. In this issue of Library Technology Reports, experienced trainers Farney and McHale point you to the high-payoff priorities, with specific advice on such topics as

  • How to implement Google Analytics in common content management systems, OPACs, discovery layers, and institutional repositories
  • Cross-domain tracking, including guidance on when and how to combine or separate data across multiple domains or subdomains
  • Identifying your website's purpose and using Goal Reports to measure results
  • Using filters to exclude activity by library staff from your data
  • Using event tracking to get data on use of PDFs, video player widgets, and other non-HTML objects

Sample easy-to-implement HTML code is included in this issue, making it even more valuable.

Tabatha Farney

Tabatha Farney is the director of web services and emerging technologies for the Kraemer Family Library at the University of Colorado Colorado Springs. She is an avid analytics enthusiast with over ten years of experience. Tabatha coauthored the 2013 LITA Guide Web Analytics Strategies for Information Professionals and has written two Library Technology Reports on configuring Google Analytics and Google Tag Manager for library-specific websites and search tools. She has presented her analytics research at national conferences and served as an analytics consultant for various library organizations. She is a co-founder and current co-chair of LITA’s Altmetrics and Digital Analytics Interest Group.

Nina McHale

Nina McHale is assistant systems administrator at the Arapahoe Library District, which is located in metropolitan Denver, Colorado. In addition to web analytics, her research interests include open-source web development, user experience design (UXD), web accessibility (Section 508 and Web Content Accessibility Guidelines), knowledge management in libraries, and emerging technologies in libraries. She has presented nationally on these and other topics and was named a 2012 Library Journal Mover & Shaker.

Library Technology Reports

Published by ALA TechSource, Library Technology Reports helps librarians make informed decisions about technology products and projects. Library Technology Reports publishes eight issues annually and provides thorough overviews of current technology. Reports are authored by experts in the field and may address the application of technology to library services, offer evaluative descriptions of specific products or product classes, or cover emerging technology. Find out more information on this publication and how you can subscribe here.