Marketing with Social Media: A LITA Guide, Second Edition

This title will be available Fall 2019. You may place an order and the item will be shipped when it becomes available.

Find on LibraryThing.Find on WorldCat.
$67.00
ALA Member: 
$ 60.30
Item Number: 
978-0-8389-1631-5
Published: 
2019
Publishers: 
ALA Neal-Schuman
LITA
Pages: 
176
Width: 
6"
Height: 
9"
Format: 
Softcover
AP Categories: 
A, C, I
  • Description
  • Table of Contents
  • About the Author

This all-new edition gathers a range of contributors to explore real-world uses of library marketing technology, perfect for novices ready to dive in as well as practitioners on the lookout for ways to improve existing efforts. Inside, librarians share insights on how they use their favorite social media tools to promote their library and build community. Applicable to all types of institutions, this guide

  • covers popular tools such as Snapchat, Tumblr, Instagram, Facebook, and Twitter;
  • shares four easy-to-use tools for creating memes, tips for creating short videos, and ways to integrate blogs into social media;
  • demonstrates how to use reaction GIFs and tagging to boost your Tumblr posts;
  • shows how to tailor messages to communicate effectively with different generations and audiences; and
  • includes screen shots, illustrations, sample social media policies to help you navigate controversies, and free online training resources.

With the valuable information contained in this guide, libraries can reach their users and create connections that resonate with them.

Dedication
Preface
Acknowledgments

Chapter One: Creating a Social Media Plan
Anita Riley Hall, User Experience Librarian, Spalding University

Chapter Two: Using Snapchat as a Marketing Tool
Ilana Kingsley, Web Librarian, University of Alaska

Chapter Three: Tumblr for Marketing and Promoting Libraries
Michelle Ashley Gohr, Assistant Librarian, Arizona State University

Chapter Four: Using Instagram in a Marketing Strategy
Ilana Kingsley, Web Librarian, University of Alaska Fairbanks

Chapter Five: Using Memes to Market Libraries
Patti L. McCall, Science Librarian, Rollins College

Chapter Six: Outreach and Marketing Using Twitter
Jose Guillermo “Memo” Cordova Silva, Instruction and Research Librarian; C. Moore, Head, Instruction & Research Services, and Amy Vecchione, Head, Web and Emerging Technologies; Boise State University

Chapter Seven: Social Media Marketing with Moving Images
Katie Buehner, Head, Rita Benton Music Library, University of Iowa

Chapter Eight: Marketing Effectively with a Blog
Gabrielle “Abby” Annala, Reference and Instruction Librarian, Loyala University

Chapter Nine: Developing a Social Media Plan for an Archives
Julia Stringfellow, University Archivist, Central Washington University

Chapter Ten: Lessons from a Newbie – Exploring Tools and Finding Help
Tina Irene Hager, Director, Betty Foster Public Library

Chapter Eleven: Choosing the Best Social Network Service for Your Library
Shae Martinez and Angie Bartula

Beth C. Thomsett-Scott

Beth C. Thomsett-Scott is currently the engineering librarian at the University of North Texas Libraries. In her previous role as Reference Unit manager, she assisted with establishing the libraries' Meebo service, as well as their chat and text messaging services. She has been with the UNT Libraries for ten years; previously she held positions at the University of Guelph and University of Western Ontario Libraries. Her professional associations include the American Library Association, Special Library Association, and the Texas Library Association, where she has served in various positions. She has published in a variety of journals and presented conference sessions in the areas of website usability, mentoring and training reference staff and students, and technology. Her passions include virtual reference, website usability, user satisfaction studies, and technologies for reference, instruction, and liaison.

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