Marketing with Social Media: A LITA Guide, Second Edition

This title will be available January 2019. You may place an order and the item will be shipped when it becomes available.

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ALA Member: 
$ 60.30
Item Number: 
ALA Neal-Schuman
AP Categories: 
A, C, I
  • Description
  • About the Author

This all-new edition gathers a range of contributors to explore real-world uses of library marketing technology, perfect for novices ready to dive in as well as practitioners on the lookout for ways to improve existing efforts. Inside, librarians share insights on how they use their favorite social media tools to promote their library and build community. Applicable to all types of institutions, this guide

  • covers popular tools such as Snapchat, Tumblr, Instagram, Facebook, and Twitter;
  • shares four easy-to-use tools for creating memes, tips for creating short videos, and ways to integrate blogs into social media;
  • demonstrates how to use reaction GIFs and tagging to boost your Tumblr posts;
  • shows how to tailor messages to communicate effectively with different generations and audiences; and
  • includes screen shots, illustrations, sample social media policies to help you navigate controversies, and free online training resources.

With the valuable information contained in this guide, libraries can reach their users and create connections that resonate with them.

Beth C. Thomsett-Scott

Beth C. Thomsett-Scott is currently the engineering librarian at the University of North Texas Libraries. In her previous role as Reference Unit manager, she assisted with establishing the libraries' Meebo service, as well as their chat and text messaging services. She has been with the UNT Libraries for ten years; previously she held positions at the University of Guelph and University of Western Ontario Libraries. Her professional associations include the American Library Association, Special Library Association, and the Texas Library Association, where she has served in various positions. She has published in a variety of journals and presented conference sessions in the areas of website usability, mentoring and training reference staff and students, and technology. Her passions include virtual reference, website usability, user satisfaction studies, and technologies for reference, instruction, and liaison.