Beth Thomsett-Scott is head of the Engineering Library at Pennsylvania State University (Penn State). She was with the University of North Texas Libraries for sixteen years serving in several positions involving science librarianship. In her previous role there as reference unit manager, Thomsett-Scott assisted with establishing the libraries’ virtual reference and social media services. She holds BSc, MSc, and MLIS degrees from the universities of Guelph, Manitoba, and Western Ontario respectively. Her professional associations include the American Library Association and the Special Libraries Association, where she has served in various positions. Thomsett-Scott has published in a variety of journals and presented conference sessions in the areas of website usability, social media, mentoring and training reference staff and students, and technology. Her passions include virtual reference, website usability, user satisfaction studies, and technologies for reference, instruction, and liaison.
Marketing with Social Media: A LITA Guide—eEditions e-book
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- Table of Contents
- About the Author
Eschewing mere theory in favor of real-world examples, editor Thomsett-Scott and her contributors offer to-the-point advice for getting up to speed with the world of social media. Ideal for newbies ready to get serious about marketing with social media, as well as practitioners on the lookout for ways to improve existing efforts, this LITA guide will save readers time and effort by providing basic information on the most popular and cutting-edge marketing technologies. With best practices for engaging library users across multiple platforms, this book
- Draws from a range of experiences, with examples from different library types and sizes
- Includes case studies of successful social media efforts using Facebook, wikis, video-sharing sites, Pinterest, Google+, Foursquare, blogs, Twitter, and QR codes
- Offers tips for maintaining a steady flow of content, coordinating with colleagues, planning for sustainability, and using built-in analytics for evaluation
- Features numerous screen shots and illustrations
- Provides a resource list at the end of every chapter, allowing readers to dig deeper
With the valuable information contained in this guide, libraries can reach their users and create connections that resonate with them.
Anita R. Dryden, University of Houston Libraries
Mindy Tomlin, University of Texas at Tyler
Megan Kocher, University of Minnesota
Katie Buehner, University of Houston Libraries
Shae Martinez, Texas Health Presbyterian Hospital Dallas, Medical Library
Joyce McFadden, Baylor Health Sciences Library
Amy West, University of Minnesota
Anne Rauh, Syracuse University
Carolyn Rauber, University of Minnesota, Twin Cities
Carrie Moore, Boise State UniversityJulia Stringfellow, Boise State UniversityAmy Vecchione, Boise State UniversityMemo Cordova, Boise State University
Janet Hack, University of Maryland,Ilana Kingsley, University of Alaska Fairbanks
Laura Carscaddon, Georgia State UniversityKimberly Chapman, University of Arizona
"An ideal pocket guide for libraries to consult regardless of their experiences with social media as a marketing tool. The examples showcased in each chapter, either through a screenshot or by providing links, provide readers with excellent and creative uses of social media marketing. I believe this book can provide the novice or skilled marketing expert with relevant information that each can use in promoting library resources and services, regardless of the type of library."
— Journal of Library Innovation
"Thorough, organized, and evenhanded in weighing the pros and cons of different services, this guide is recommended for academic and public libraries aiming to keep current in the changing landscape of social media."