Marketing and Public Relations Practices in College Libraries: CLIP Note #34

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$33.60
ALA Member: 
$ 30.24
Item Number: 
978-0-8389-8295-2
Published: 
2004
Publisher: 
ACRL
Pages: 
192
Width: 
8 12"
Height: 
11"
Format: 
Softcover
  • Description
  • Table of Contents
  • About the Author

Faced with the need to prove the value of their library to institution decision makers, librarians are becoming increasingly aware of the value of marketing and public relations to accomplish these goals. A marketing campaign can also be useful in competing for diminishing financial resources, distinguishing the library from other information service providers, increasing awareness of library resources and services, and communicating the value of the profession. This CLIP Note presents results of a survey of over 175 college libraries along with sample documents of their marketing activities. A variety of activities related to marketing and public relations are represented, such as annual reports, fundraising, marketing campaigns, mission statements, position descriptions, and planning documents for exhibits, public relations, promotions, and marketing. This volume will be invaluable in assisting libraries that are considering initiating, expanding, or evaluating campaigns. Selected bibliography.

INTRODUCTION

CLIP Note SURVEY RESULTS

SELECTED BIBLIOGRAPHY

CLIP Note Survey

MARKETING AND PUBLIC RELATIONS DOCUMENTS
ANNUAL REPORT
Plattsburg State University of New York
Feinberg Library
Plattsburg, New York

EXHIBITS AND EVENTS PLANS
Goshen College
Harold & Wilma Good Library
Goshen, Indiana

FUNDRAISING PROPOSAL
University of Maine at Farmington
Mantor Library
Farmington, Maine

MARKETING CAMPAIGN
Goucher College
Julia Rogers Library
Baltimore, Maryland

MARKETING PLANS
Scott Community College
Scott Community College Library
Bettendorf, Iowa

Suffolk University
Mildred F. Sawyer Library
Boston, Massachusetts

MISSION STATEMENTS
Bowdoin College
Bowdoin College Library
Brunswick, Maine

University of Colorado
Kraemer Family Library
Colorado Springs, Colorado

POSITION DESCRIPTIONS
Arkansas Tech University
Pendergraft Library
Russellville, Arizona

Goshen College
Harold & Wilma Good Library
Goshen, Indiana

Swarthmore College
Swarthmore College Libraries
Swarthmore, Pennsylvania

PROMOTION PLANS
Drake University
Cowles Library
Des Moines, Iowa

Southern Oregon University
Southern Oregon University Library
Ashland, Oregon

PUBLIC RELATIONS PLAN
University of Florida
George A. Smathers Libraries
Gainesville, Florida

STRATEGIC PLANS
Creighton University
Reinert Alumni Library
Omaha, Nebraska

Goucher College
Julie Roger Library
Baltimore, Maryland

Anita Rothwell Lindsay