Mark Aaron Polger is associate professor and coordinator of library outreach at the College of Staten Island, City University of New York (CUNY). His responsibilities include coordinating the library’s marketing and outreach activities, engaging in campus partnerships, promoting library events, and coordinating assessment of library services and resources. His research interests include library marketing, library signage, and user experience (UX) design. He is most interested in how users interact with the library’s physical and virtual touch points; specifically, the website, signage, and promotional materials. He has written and presented on topics ranging from library marketing strategies, faculty outreach, library jargon, and library signage. Originally from Montreal, Canada, he moved to New York City in 2008.