Managing Your Library's Social Media Channels

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Library Technology Reports, January 2015 (51:1)
The best reason to use social media is simple: it's potentially a direct connection with your customer.  But as disappointing as it may sound, your library's social media activities might be a waste of time. The only way to know for sure is to take a proactive role in managing your social media, from setting specific goals to using analytics to measure effectiveness. In this issue of Library Technology Reports social media expert King shows the way, offering guidance on choosing the right social media channels for your library and managing your library's outreach efforts. He provides
  • Summaries of Facebook, Twitter, Youtube, and 10 other social media networks with advice on how they can fit typical library goals, citing specific examples from several different libraries  
  • Six key steps to take you from startup through an ongoing feedback loop
  • Ways to use social media to extend traditional services such as answering questions, conversing with customers, promoting events, and performing outreach 
  • Tips for creating content that's engaging and in tune with the channel
  • Details of major platforms' built-in analytics and the metrics to watch
  • A model for creating teams to effectively divide the workload

David Lee King

David Lee King is the Digital Services Director at Topeka & Shawnee County Public Library, where he plans, implements, and experiments with emerging technology trends. He speaks internationally about emerging trends, website management, digital experience, and social media and has been published in many library-related journals. King is a Library Journal Mover and Shaker. His most recent book is Face2Face: Using Facebook, Twitter, and Other Social Media Tools to Create Great Customer Connections. King blogs at

Library Technology Reports

Published by ALA TechSource, Library Technology Reports helps librarians make informed decisions about technology products and projects. Library Technology Reports publishes eight issues annually and provides thorough overviews of current technology. Reports are authored by experts in the field and may address the application of technology to library services, offer evaluative descriptions of specific products or product classes, or cover emerging technology. Find out more information on this publication and how you can subscribe here.