Lynda M. Duke is an associate professor and academic outreach librarian at The Ames Library, Illinois Wesleyan University, Bloomington, Illinois. Her responsibilities include coordinating assessment and marketing activities for the library, as well as collection development and library instruction for the departments of Hispanic studies, economics and business administration. She served as Principal Investigator for the IWU research team of the ERIAL Project. She has published on marketing topics in College & Research Libraries and College & Undergraduate Libraries, and has presented at ACRL, ALA, IASSIST, and NITLE. She earned her master's degree in library and information science from the University of Illinois at Urbana-Champaign and her master's of urban planning from the University of Michigan.