A. Paula Wilson is currently adult services coordinator in Arizona's Maricopa County Library District. Prior to that, she was the virtual library administrator with the Las Vegas-Clark District. She is a contributing editor of the "Tech Talk" column in the Public Libraries magazine, and has published articles in American Libraries magazine and National Business Employment Weekly. Her MLIS is from the University of Rhode Island.
- About the Author
Information-hungry consumers have become accustomed to flashy commercial web sites, the lightning speed of major search engines, and a seemingly endless array of "content" at high profile sites like Amazon.com. Libraries committed to delivering online content and services in this frenzied environment need the authoritative guidance and practical know-how available in Library Web Sites.
This patron-centered step-by-step guide is the foundation for creating either basic or advanced online library services, and integrating all aspects of library activities in the virtual world. Beginning with a checklist of elements essential to a library web site, it further explains how to:
- Manage content using database-backed web pages
- Brand the library's marketing and promote services online
- Integrate external content—licensed databases, library catalog and e-books—onto the site
- Conduct readers' advisory services online
- Keep the site fresh and updated using the editorial calendar tool
- Archive online resources
Public and academic librarians, technology specialists, and all those front line staff responsible for creating, designing and updating the library's web site will find an all-encompassing user-friendly guide designed to help them make the library's vast resources accessible online.
Visit the companion website for this book at Library Web Sites