Mark R. Gould, a veteran of twenty-five years in the communication field, has been the director of the American Library Association's Public Information Office since 2000. During his career at ALA, he has focused on the areas of public awareness and partnership development, communication services, media relations, and crisis communication. Gould has received more than a dozen awards from public relations organizations including the International Association of Business Communicators Gold Quill. He was honored in 2007 by the Publicity Club of Chicago for a community relations initiative entitled "Intrepid Librarians Help New Orleans Recover." He has written for the Chicago Sun-Times, San Francisco Chronicle, and many other publications.
- Table of Contents
- About the Author
The fast-paced and complex PR role is becoming increasingly important as libraries need to respond quickly to the changing media landscape and the country's demographic shifts. This handbook will get you on the right PR track with
- Ideas to harness a celebrity brand and create effective public service announcements
- The how-tos of amplifying your message through partnerships
- The means to develop affordable podcasts, savvy outreach programs, and special events
- Tips for using gaming to build excitement
Written by high-profile experts in the PR field, The Library PR Handbook is the essential reader for those looking to spice up their library's message and get the word out.
1. Increasing Relevance, Relationships, and Results: Principles and Practices for Effective Multicultural Communication
Maria Elena Campisteguy and Eric Friedenwald-Fishman
2. Building Public Will for Libraries
Eric Friedenwald-Fishman and Laura K. Lee Dellinger
3. Can All This 2.0 Stuff Help Libraries with Promotion and Communicate Our Value?
4. Using Op-Eds, Letters to the Editor, and State of the Library Reports to Inform Public Debate
5. Cooking Up Culture
6. Harness a Celebrity Brand and Create Effective Print Public Service Announcements
Mark R. Gould
7. Savvy Outreach Tactics, Special Events Focus the Media's Attention on Your Message
Jené O'Keefe Trigg
8. Strengthen Communication through a National Public Awareness Initiative
9. Amplify Your Messages through Partnerships to Reach Broader Audiences
10. Affordable Podcasts for Libraries
11. Gaming @ your library: Generate Excitement in Social Settings to Increase Attendance at Your Library
12. A Values-Based Approach to Successful Library Advocacy
Laura K. Lee Dellinger
13. Building a Community: Empowering People as Messengers
Chip Conley and Eric Friedenwald-Fishman
14. Friends Groups Can Help Libraries Promote Their Services
Sally Gardner Reed
List of Contributors
"Must read for librarians working in multi-type libraries."
--Camila Alire, ALA President 2009-10
"This just-in-time, user-friendly guide has something to help every librarian, from the newly-minted grad to seasoned veteran, meet today's complex communications challenges."
--Rochelle Lefkowitz, founder, Pro Media Communications
"Great tool to help librarians in all types of libraries maximize the impact of public awareness programs in communities across the country."
--John W. Berry, ALA Past-President
"An important and invaluable nstruction manual comprising informed and informative essays by professional and successful librarians from around the country ... Highly recommended reading for anyone charged with the responsibility of summoning up community support and involvement in behalf of a school or community library."
--The Midwest Book Review
"The guide offers advice from noted communications experts to libraries. Librarians and other personnel will find some practical ideas and useful information on ways to effectively communicate with key audiences."
--Internet Reference Services Quarterly
"Whether read through or dipped into as required, this timely, inspirational and practical handbook will appeal to both emerging and experienced professionals interested in building community support for library and information services."
--The Australian Library Journal