Ed Rossman has been involved with libraries and broadcasting since 1980. Now retired, he was an Adult Service Librarian in Shaker Heights, Ohio and chair of the Business Reference in Public Libraries committee of BRASS. He is the author of 40+ New Revenue Sources for Libraries and Nonprofits (ALA Editions, 2016). His book, Castles Against Ignorance: How to Make Libraries Great Educational Environments is in over 70 libraries and consortia throughout the world. He has taught courses on the internet and mass media for the Kent State School of Journalism, and is currently teaching online courses on Business Writing for libraries at Kent State. As a business manager of radio stations in two major markets, he coordinated dozens of sponsorship campaigns, as well as produced over 200 hours of sponsored, specialty programming.
Library Fundraising During a Crisis eCourse
You must complete your registration in advance of the eCourse by following the instructions contained in the PDF download that accompanies your purchase. The download can be found on the final confirmation screen after you complete your purchase and may also be accessed from your account. Select "My Account" and then select the "Files" tab to see all of your digital downloads.
To: November 15, 2020
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While we don’t know how long the COVID-19 pandemic will last, we are already feeling the economic impact, and it will be felt long after the virus has receded. Many libraries are already seeing cuts to their funding, with more likely to come as communities come to grips with the realities of budget cuts and reduced tax revenue. We will all need to adapt, and it will be essential for librarians to be able to generate sustained revenue through fundraising.
In this five-week eCourse, Ed Rossman provides interactive, in-depth instruction on how to administer and promote dozens of fundraising methods that will help your library attain a better financial position. You will learn strategies to approach and develop prospects, valuable tips on how to utilize new technologies, and gain an understanding of legalities, tax, and organizational concerns.
Rossman will use real-world case studies to highlight underutilized opportunities in libraries that will strengthen both your library’s funding and community partnerships. You’ll come away from the course with the ability to establish proper value for various programs and services, create supportive internal mechanisms, and generate promotional materials that will aid you in finding and generating new funding sources for your library.
After participating in this eCourse, you will be able to:
- Assess fair price and market value for sales of sponsorships, naming rights, and other products.
- Provide guidelines and examples of 14 different categories of fundraising, along with recent examples of libraries and other nonprofits using them to cope with the economic fallout of COVID-19.
- Produce effective customized sales promotional packages using both the benefits and features of what is offered.
- Demonstrate to the community and grant organizations the proactive nature of your organization to self-fund vital elements of your library’s mission, helping to validate future necessary government and outside foundation assistance.
Upon purchase you will receive a registration PDF in the form of a digital download. This PDF contains a link to our Registration page and a password. You must download this PDF and follow the instructions in order to complete the registration. The download link can be found on the final confirmation screen after you complete your purchase, and may also be accessed by selecting "My Account" at the top of your screen and then selecting the "Files" tab. Confirmation with login instructions, reminders, and alerts will go to the email address used in the registration.
How this eCourse Works
The eCourse begins on October 12, 2020. Your participation will require approximately four to five hours a week, at times that fit your schedule. There are no live sessions. All activities take place on the website, and you will be expected to
- Read, listen to or view online content
- Post to online discussion boards
- Complete weekly assignments or activities
Instructor Ed Rossman will monitor discussion boards regularly during the 5-week period, lead group discussions, and will also answer individual questions. All interaction will take place on the eCourse site, which will be available 24 hours a day, 7 days a week. It's recommended that students log into the site on the first day of class or within a few days for an overview of the content and to begin the first lesson.
Participants will need regular access to a computer with an internet connection for online message boards participation, viewing online video, listening to streaming audio (mp3 files), and downloading and viewing PDFs and PowerPoint files. ALA Publishing eLearning Solutions eCourses are fully compatible with Windows and MacOs.
This eCourse is licensed for a single user. For pricing on bulk purchases in excess of $1,000, please contact us for more information.