Increase Your Circulation with Visual Merchandising: Bookstore Display Principles Workshop

Increase Your Circulation with Visual Merchandising: Bookstore Display Principles Workshop

While completing your purchase, fill in the name and e-mail address of the participant who will sign in to the event by clicking the "Attendees" button to the right of the item in your cart. This individual will receive an e-mail from WebEx confirming registration before the event begins. Attendees should add messenger@webex.com to their approved email sender list, so they can ensure that they receive the automatic notifications.

$65.00
Item Number:
1541-9364
Date: 
Day:  November 6, 2019
Time:  2:30pm to 4:00pm EST
Delivery Method: 
Live
Duration: 
90 minutes
Publisher: 
ALA Publishing eLearning Solutions
  • Description
  • Learning Outcomes
  • Registration
  • About the Instructor
  • Contact Us

Increase Your Circulation with Visual Merchandising: Bookstore Display Principles Workshop
A 90-minute workshop, Wednesday, November 6, 2019, 2:30pm Eastern/1:30 Central/12:30 Mountain/11:30am Pacific

Research shows that people visit physical spaces that make them feel comfortable, are easy to use, and provide some level of entertainment—and a well-merchandised library does all these things.

In this workshop, library manager Allison Fiscus covers the science behind retail merchandising, why it works, and practical strategies for applying merchandising concepts to a public library environment. You’ll learn how to create a well-merchandized physical space that is enticing, entertaining, and welcoming.

This webinar helps solve many of the preliminary issues that libraries face when attempting to make this change. The strategies discussed in this webinar capitalize on the work that has already been done by retailers, such as Barnes and Noble, but adapts it to fit the specific situation public libraries are in.  You’ll learn how to take a preliminary analysis of your library’s needs, what makes a display visually appealing vs. unappealing, how to unify signage across your space, and how to work within your budget and staffing needs.

This workshop is appropriate for all levels of library work, from page shelver to management and administration. The changes and strategies Fiscus suggests can be done on a small or large scale.

After participating in this webinar, you will:

  • Understand the importance of library material presentation through visual merchandising in terms of customer reactions and expectations, as well as cultural trends
  • Understand which changes to library merchandising should be considered to positively affect circulation and how to begin implementing those changes
  • Understand the basic principles of visual merchandising in a way that is specifically complimentary to books and other library materials
  • Be familiar with potential challenges and solutions that are inherent in the diverse buildings, shelving, staffing levels, and amount of materials owned by different libraries

While completing your purchase, fill in the name and e-mail address of the participant who will sign in to the event by clicking the "Attendees" button to the right of the item in your cart. This individual will receive an e-mail from WebEx confirming registration before the event begins. Attendees should add messenger@webex.com to their approved email sender list, so they can ensure that they receive the automatic notifications.

This is an online event hosted through WebEx. Further technical information is available at the ALA Store FAQ page.

Bulk Orders

For pricing on bulk registrations, please contact alastore@ala.org.

Allison Fiscus

Allison Fiscus is the manager of the Maumee Branch of the Toledo Lucas County Public Library system, where she has been employed for the last 14 years.  In addition to her work as a public librarian, Allison was previously a Children’s Lead and Digital Lead at Barnes and Noble where she gained first-hand experience in the retail merchandising realm.  She now seeks to apply her knowledge of visual merchandising strategy to the public library environment with the specific intent of increasing community knowledge of library collections and resources and improving circulation.  Allison has presented on the topic widely within her own library system, at the 2016 Ohio Library Council Convention and Expo, and through webinars.

If you have any questions about this workshop, please contact us at elsmarketing@ala.org.

At Your Service

Accommodations are offered based on user needs. For transcription, live captioning, or other accessibility requests, please contact us at elsmarketing@ala.org.

Also of Interest: 
Image for Closing Time: Efficient and Effective End of Day Processes Workshop
Closing Time: Efficient and Effective End of Day Processes Workshop
Image for Closing Time: Efficient and Effective End of Day Processes Workshop—Group Rate
Closing Time: Efficient and Effective End of Day Processes Workshop—Group Rate
Image for Increase Your Circulation with Visual Merchandising: Bookstore Display Principles Workshop—Group Rate
Increase Your Circulation with Visual Merchandising: Bookstore Display Principles Workshop—Group Rate
Image for Build a Great Team Workshop
Build a Great Team Workshop
Image for Translated Books For Youth: Celebrating the Batchelder Award—Past, Present, and Future (ALSC Webinar Archive)—GROUP RATE
Translated Books For Youth: Celebrating the Batchelder Award—Past, Present, and Future (ALSC Webinar Archive)—GROUP RATE
Image for Translated Books For Youth: Celebrating the Batchelder Award—Past, Present, and Future (ALSC Webinar Archive)—INDIVIDUAL USER
Translated Books For Youth: Celebrating the Batchelder Award—Past, Present, and Future (ALSC Webinar Archive)—INDIVIDUAL USER
Image for Patron-Driven Programming: Creating a Culture of Participatory Learning in Libraries Workshop—Group Rate
Patron-Driven Programming: Creating a Culture of Participatory Learning in Libraries Workshop—Group Rate
Image for Music Archives Forensics: Engaging Students with Primary Source Instruction Workshop
Music Archives Forensics: Engaging Students with Primary Source Instruction Workshop