Improving Web Visibility: Into the Hands of Readers

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Library Technology Reports, July 2016 (52:5)

Improving the visibility of library collections and services on the open web is one strategy to enhance the long-term viability of libraries. The tradition of modern librarianship has been to focus on the efficiency of library workflow systems, technical processing, and the accuracy of metadata against librarian-authored rules for metadata encoding. In this Library Technology Report, Fons discusses actions for libraries to take with regard to content exposure systems, vocabularies, content metadata regimes, and system design approaches that will serve the convenience of the end user and thereby contribute to the long-term viability of libraries. Fons covers such important topics as

  • renewing the focus on the reader to increase web visibility of library collections, services, data sets, and programs;
  • understanding the basic mechanics of Google's search engine to make informed decisions on how you can increase your library's search results;
  • understanding what services and offerings your users value most and why, and using that data to decide which content to promote on the web;
  • exploring initiatives that libraries are taking to share data over the web, including Library of Congress's BIBFRAME initiative; the BIBFLOW project, centered at University of California, Davis; Linked Data for Libraries and Linked Data for Production; and
  • connecting the initiatives involving library data with common practices of web developers to improve discoverability in search engine results.

Ted Fons

Ted Fons is a Principal Consultant with Third Chapter Partners, a technology and marketing consulting firm for libraries and their commercial partners. Previously, he was Executive Director of Data Services at OCLC, where he provided vision and direction for OCLC's global metadata network, including WorldCat. He participated in OCLC Research's experiments with linked data and participated directly in the BIBFRAME Early Experimenters project. Earlier he held management positions at Innovative Interfaces and has also worked in academic libraries.

Library Technology Reports

Published by ALA TechSource, Library Technology Reports helps librarians make informed decisions about technology products and projects. Library Technology Reports publishes eight issues annually and provides thorough overviews of current technology. Reports are authored by experts in the field and may address the application of technology to library services, offer evaluative descriptions of specific products or product classes, or cover emerging technology. Find out more information on this publication and how you can subscribe here.