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Going Fearlessly Fine-Free (PLA On-Demand Webinar)—INDIVIDUAL USER

If you will be viewing alone or with one other viewer, please purchase at the individual rate. If you plan on viewing this on-demand webinar with a group of 3 or more people, please purchase at the group rate. Group rate is for single library access, including all its branches/outlets, if an on-demand webinar will be viewed by multiple people—viewing on an individual basis and/or in groups. Please contact plawebinars@ala.org for special pricing if you wish to share access to an on-demand webinar across multiple libraries in a consortium.

Price: 
$49.00
ALA Member 
$49.00
Division Price 
$33.00
Item Number:
2020-0401
Delivery Method: 
On-Demand
Duration: 
1 hour
Publisher: 
PLA
  • Description
  • Learning Outcomes
  • Registration
  • Who Should Attend
  • About the Presenters
  • Credits
  • Contact

A PLA 2020 Virtual Conference On-Demand Session

Many libraries have eliminated late fines. When Saint Paul (Minnesota) Public Library took the plunge, we led with our values to produce a comprehensive, transparent internal and external communications plan that boldly proclaimed our intent and celebrated our success. Learn how we moved from public awareness to unabashed marketing; how the media took up the cause; and the many touch points and communications tactics we used to bring staff members, stakeholders, policymakers, and community members along.

Originally presented as part of the PLA 2020 Virtual Conference on February 27, 2020.

Running time: 1 hour

At the conclusion of this on-demand webinar, participants will be able to:

  • Learn six main audiences to consider when communicating about a fine-free policy change and tactics for reach each one;
  • Build a comprehensive timeline for communicating a fine-free policy change; and
  • Understand when, how, and what to communicate to staff members about going fine-free and the importance of a strong internal campaign developed by staff members.

Please note: Your purchase at the ALA Store is only Step 1 of a 2-Step Registration process!

Upon purchase you will receive an access instructions PDF in the form of a digital download. The download link can be found on the final confirmation screen after you complete your purchase, and it may also be accessed from your Account Profile. This PDF contains a link to the webinar recording and a password you'll need to view it. You must download this PDF and follow the instructions in order to access the webinar recording.

Technical requirements: To playback an archived webinar you should have either the latest version of Flash running on your computer, or use a browser with native HTML5 support. Please use the most up-to-date version available of Chrome, Safari, Firefox, Opera, or Internet Explorer. A fast Internet connection and computer is recommended.

This on-demand session is intended for those with no previous knowledge of the topic.

Chase Maxwell

Chase Maxwell serves as the Interim marketing & communications manager for Saint Paul Public Library. He played a pivotal role in SPPL’s 2018 strategic direction planning process, eliminating late fines effort, Drag Story Hour series, and Read Brave Saint Paul. In 2019 his team won Library Journal’s Marketer of the Year Award, Honorable Mention, for its fine-free campaign.

PLA does not award credit hours, or CEUs, for its on-demand webinars and cannot verify participation.

If you have questions or problems accessing a recording, send a message to plawebinars@ala.org or call 800-545-2433 ext. 5PLA (5752).

This on-demand webinar is intended for the sole use of the purchaser, whether an individual or group. Redistribution or rebroadcast to another individual or group other than the purchaser is prohibited. Thank you for your cooperation.

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