Adam Corson-Finnerty is director of the Department of Development and External Affairs at the University of Pennsylvania Library. Prior to that, he served as development director with the Historical Society of Pennsylvania, an independent research library. Adam is one of the founders of the Academic Library Advancement and Development Network (ALADN) and speaks regularly on high-tech fundraising.
- Table of Contents
- About the Authors
You know the fundamental law of fundraising: people give money to people.
So where does the Web fit in? The answer is: Everywhere. Fundraising and Friend-Raising on the Web shows you how to weave a Web strategy—whether you're a small library with a fledging friends group, or already have a structure in place for major development campaigns.
Adam Corson-Finnerty and Laura Blanchard, innovators from the Development Office of the University of Pennsylvania Libraries, share resources, strategies from nonprofit fundraisers of all types, and advice on such topics as:
- donor recognition on cyberspace;
- future prospects for collecting micro-donations with digital cash; and
- learning from pioneering Web fundraisers.
Part I Gifts on the Web
1 Fundraising and Friend-Raising
2 Major Gifts
3 Money on the Net
Part II Seeing the Sites
4 The Red Cross A Comprehensive Site
5 Libraries on the Web Friends, Public Relations, and Events
6 Rich Sites and Cool Sites
Part III Your Web Publishing Program
7 Getting Started on Your Site
8 Developing Your Site
9 Players on a Web Team
10 Beyond Bandwidth The Web-Enabled CD
11 Creating a Web-Enabled CD-ROM
Epilogue The Wired Development Initiative
A Fundraiser’s Choice Cool Sites
B The Web Developer’s Bootstrapping Toolkit
"The old adage, 'You have to spend money to make money' is true of this book—your investment will be recouped."
"Give this (and the accompanying cd-rom, which is linked to outstanding examples of fundraising sites) to your administrator when you lobby for library support."
#147;...recommended to all librarians interested in using the Internet for public relations."
—Online Information Review