Donna Fletcher is president of Donna E. Fletcher Consulting Inc., which she founded in 1991. Prior to that, she worked at Leo Burnett Advertising in Chicago planning strategies and developing advertising for Kellogg’s, Pillsbury (General Mills) and Noxell (Procter and Gamble). She has served on the Highland Park Public Library Board of Trustees, including two years as president.
- About the Instructors
People who visit the library infrequently—or those who don’t visit at all—present a special challenge to public library staff. It’s hard to identify why they don’t use the library, because they typically ignore surveys or focus groups. And without knowing what their needs are, it’s difficult to know what services and programs will attract them. Don’t give up! This on-demand webinar offers some basic techniques that can be used to gain insights about non-users and help you draw them into the library. This archived webinar was originally presented November 7, 2012, as part of the “PLA Conference Webinar Series: Three Top Programs from PLA 2012.”
Please note: Your purchase at the ALA Store is only Step 1 of a 2-Step Registration process!
Upon purchase you will receive an Access Instructions PDF in the form of a digital download. The download link can be found on the final confirmation screen after you complete your purchase, and may also be accessed from your Account History. This PDF contains a link to the webinar recording and a password you'll need to view it. You must download this PDF and follow the instructions in order to access the webinar recording. If you have questions or problems accessing the purchased recording, send a message to firstname.lastname@example.org, or call 800-545-2433 ext. 5PLA (5752).