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The Elusive Library Non-User: How Can Libraries Find Out What Non-Users Want? (PLA On-Demand Webinar)—GROUP RATE

Donna FletcherPaula M. SingerPublic Library Association (PLA)
$119.00
ALA Member: 
$ 107.10
Item Number:
1107-1209
Delivery Method: 
On-Demand
Publisher: 
PLA
  • Description
  • Registration
  • About the Instructors

People who visit the library infrequently—or those who don’t visit at all—present a special challenge to public library staff. It’s hard to identify why they don’t use the library, because they typically ignore surveys or focus groups. And without knowing what their needs are, it’s difficult to know what services and programs will attract them. Don’t give up! This on-demand webinar offers some basic techniques that can be used to gain insights about non-users and help you draw them into the library. This archived webinar was originally presented November 7, 2012, as part of the “PLA Conference Webinar Series: Three Top Programs from PLA 2012.”

Please note: Your purchase at the ALA Store is only Step 1 of a 2-Step Registration process!

 

Upon purchase you will receive an Access Instructions PDF in the form of a digital download. The download link can be found on the final confirmation screen after you complete your purchase, and may also be accessed from your Account History. This PDF contains a link to the webinar recording and a password you'll need to view it. You must download this PDF and follow the instructions in order to access the webinar recording. If you have questions or problems accessing the purchased recording, send a message to plawebinars@ala.org, or call 800-545-2433 ext. 5PLA (5752).

Technical requirements: To playback this on-demand webinar you should have the newest version of Adobe Flash Player installed and Javascript enabled in your web browser. A fast internet connection and computer is recommended. We suggest that groups, especially larger groups, plan ahead to use an LCD/LED projector in the room to project the webinar recording. Groups will also want to have speakers capable of amplifying the webinar audio for the entire room.

Donna Fletcher

Donna Fletcher is president of Donna E. Fletcher Consulting Inc., which she founded in 1991. Prior to that, she worked at Leo Burnett Advertising in Chicago planning strategies and developing advertising for Kellogg’s, Pillsbury (General Mills) and Noxell (Procter and Gamble). She has served on the Highland Park Public Library Board of Trustees, including two years as president.

Paula M. Singer

Paula M. Singer is the president and principal consultant of The Singer Group, Inc., a management-consulting firm she founded in 1983. Paula provides consulting services in the areas of talent and leadership development; succession planning; compensation and performance management; strategic planning; organization design and development; training and other human resource development services to clients in the public, private, and nonprofit sectors. Public and academic libraries, as well as library associations, state libraries, and Boards of Trustees throughout the country have engaged The Singer Group to conduct a variety of human resources studies and projects. She is the coauthor, with Laura Francisco, of Designing a Compensation System for Your Library, Second Edition, coauthor of Winning with Library Leadership: Enhancing Services through Connection, Contribution, and Collaboration (with Christi Olson) and Human Resources for Results: The Right Person for the Right Job (with Jeanne Goodrich), all published by the American Library Association. Paula has written numerous articles and is a frequent speaker at ALA, PLA, and state library association conferences and events.

Public Library Association (PLA)

The Public Library Association (PLA) is a division of the American Library Association. PLA’s core purpose is to strengthen public libraries and their contribution to the communities they serve. Its mission is to enhance the development and effectiveness of public library staff and public library services.

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