Edmund A. Rossman III has been involved with libraries and broadcasting since 1980. Now retired, he was an Adult Service Librarian in Shaker Heights, Ohio and chair of the Business Reference in Public Libraries committee of BRASS. His book Castles Against Ignorance: How to Make Libraries Great Educational Environments is in over 70 libraries and consortia throughout the world. He has taught courses on the internet and mass media for the Kent State School of Journalism, and is currently teaching online courses on Business Writing for libraries at Kent State. As a business manager of radio stations in two major markets, he coordinated dozens of sponsorship campaigns, as well as produced over 200 hours of sponsored, specialty programming.