The Chief Data Officer's Playbook, Second Edition

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Facet Publishing, UK
  • Description
  • About the Authors
  • Reviews

This fully revised and updated edition of the bestselling Chief Data Officer's Playbook offers new insights into the role of the CDO and the data environment. Written by two of the world's leading experts in data driven transformation, it addresses the changes that have taken place in "data" in the role of the CDO, and the expectations and ambitions of organizations. Most importantly, it will place the role of the CDO into the context of a c-suite player for organizations that wish to recover quickly and with long-term stability from the current global economic downturn. New coverage includes

  • the evolution of the CDO role, what those changes mean for organizations and individuals, and what the future might hold;
  • a focus on ethics, the data revolution and all the areas that help readers take their first steps on the data journey;
  • new conversations and experiences from an alumni of data leaders compiled over the past three years; and
  • new chapters and reflections on being a third generation CDO and on working across a broad spectrum of organizations who are all on different parts of their data journey.

Written in a highly accessible and practical manner, The Chief Data Officer's Playbook, Second Edition brings the most up-to-date guidance to CDOs who wish to understand their position better; to those aspiring to become CDO's; to those who might be recruiting a CDO and to recruiters to understand an organization seeking a CDO and the CDO landscape.

Caroline Carruthers

Caroline Carruthers is a data expert and co-founder of data consultancy firm Carruthers and Jackson. She was one of the first women to take on the role of Chief Data Officer in the UK public sector for Network Rail. Caroline has authored several best-selling books on the role of data in organizations and now consults with public, private and charity sector organisations on how to get the most out of their data.

Peter Jackson

Peter Jackson is co-founder of Carruthers and Jackson and Director, Group Data Sciences at Legal and General. Previously he was Chief Data Officer at Southern Water and prior to that Head of Data at The Pensions Regulator (TPR), which regulates the pensions and automatic enrolment in the UK. Before joining TPR, Peter spent 17 years providing data strategy consultancy across the not for profit sector, financial services, and FMCG, working with large multi-national organizations and blue chip brands. Peter is a specialist in Data Strategy, Data Technologies, Master Data Management Strategies, Data Governance Frameworks, GDPR, and Data Science Strategies. Peter is the co-author of The Chief Data Officer's Playbook (2017), Data-Driven Business Transformation (2019), and Halo Data: Understanding and Leveraging the Value of your Data (2023). He is an international speaker on Data, Innovation, and business transformation.

Praise for the first edition

'This practical guide is a must-read for data leaders building the foundation of value creation from data.'
- Katia Walsh, Chief Global Data and Analytics Officer, Vodafone

'This is a book for practitioners by practitioners. It offers must-read insights into the potential of data to transform. Whether de-mystifying the subject for busy C-Suite leaders, or offering practical checklists for first-time CDOs to benchmark progress, there's something here for anyone who cares about harnessing data to improve outcomes. Read. Smile. Exploit.'
- Tim Carmichael, Chief Data Officer and Chief Analytics Officer, British Army

'Without any doubt, this playbook is a must read for the primary audience, the CDOs. In my opinion, it is equally a must read for the secondary audience, the C-Suite, for the insight on how the role complements their businesses.'
- Sham Kashikar, ex-Chief Data Officer, Sales & Marketing, Intel

'Nothing, literally nothing, works in a company without the input of data in some shape or form...well said Caroline and Peter!  Data is indeed here to stay.  We’ve got pundits exclaiming that, data is the new oil, the new currency, the new bacon...To all Chief Data Officers and companies looking for a Chief Data Officer, this book is all you need to get started.  Caroline and Peter have thought of everything including the first 100 days in the CDO office!'
- Vanessa Eriksson, Chief Data Officer Advisor, PwC​

'The Chief Data Officer's Playbook is the best overall resource available for CDOs and their teams. The release of this book is perfectly timed. The CDO Club tracks CDO hires globally, and last year alone the number of new CDO hires quintupled. The Playbook is a compendium of essential knowledge anyone operating in the current data environment must have.'
- David Mathison, Chairman, CEO and Founder, CDO Club/CDO Summit

'Brilliant overview for CDOs and senior leadership teams on this emerging and disruptive role. It also offers the reader an understanding of how the CDO - as a catalyst - has the dual task of creating transformational value from data and to greatly contribute towards the new data-driven DNA of the organisation's vision of the future.'
- Matt Corey, MD, Change Force

'In today’s information-rich world, data-driven organisations have the competitive edge. Data analytics and data-driven insight make the difference between guesswork and timely, evidence-based decision making. Understanding the role of the Chief Data Officer (CDO) is the key to unlocking this potential. This handy, practical book gives you access to the expertise of market-leading practitioners who have harnessed the power of data to deliver real business gains in large-scale companies and organisations. Whether you are an executive looking to transform the use of data in your organisation or an aspiring CDO looking for hints and tips on how to develop your career and make a real impact, this is the book for you.'
- Nick Poole, Chief Executive Officer, CILIP

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