Adult Programming: Planning for Success eCourse

Adult Programming: Planning for Success eCourse

You must complete your registration in advance of the eCourse by following the instructions contained in the PDF download that accompanies your purchase. The download can be found on the final confirmation screen after you complete your purchase and may also be accessed from your account. Select "My Account" and then select the "Files" tab to see all of your digital downloads.

ALA Member: 
$ 179.10
Item Number:
From:  September 10, 2018
To:  September 30, 2018
Delivery Method: 
Attendance Cert.
3 weeks
Estimated Hours of Learning: 
18 Hours
ALA Publishing eLearning Solutions
  • Description
  • Learning Outcomes
  • Registration
  • eCourse Outline
  • About the Instructor
  • Contact Us

Learn how to build programs that draw adult users into your library from one of the most well-known programming experts—Amy Alessio! Adults are a very important—but often overlooked—category of patrons. They generally make up a large proportion of library patrons.

In this 3-week eCourse, Alessio will help you plan a calendar year of events for adults in several different age groups. You’ll learn about the best programming resources for everything from planning to marketing. Throughout the course, you will design one detailed program plus provide ideas for future programs and contribute to discussion with other participants. You’ll walk away from this course with the knowledge and inspiration you need to create successful programs for your adult patrons.

By the end of this eCourse, you will have:

  • Strategies for navigating issues in programming, including space, budget, and staff constraints
  • Ideas for adult programs that could fill a full calendar year
  • One detailed program completely designed and ready to implement
  • Tips for marketing your events through social media

Upon purchase you will receive a registration PDF in the form of a digital download. This PDF contains a link to our Registration page and a password. You must download this PDF and follow the instructions in order to complete the registration. The download link can be found on the final confirmation screen after you complete your purchase, and may also be accessed by selecting "My Account" at the top of your screen and then selecting the "Files" tab. Confirmation with login instructions, reminders, and alerts will go to the email address used in the registration.

How this eCourse Works
The eCourse begins on September 10, 2018. Your participation will require approximately four to five hours a week, at times that fit your schedule. There are no live sessions. All activities take place on the website, and you will be expected to

  • Read, listen to or view online content
  • Post to online discussion boards
  • Complete weekly assignments or activities

Instructor Amy Alessio will monitor discussion boards regularly during the 3-week period, lead group discussions, and will also answer individual questions. All interaction will take place on the eCourse site, which will be available 24 hours a day, 7 days a week. It's recommended that students log into the site on the first day of class or within a few days for an overview of the content and to begin the first lesson.

User Requirements

Participants will need regular access to a computer with an internet connection for online message boards participation, viewing online video, listening to streaming audio (mp3 files), and downloading and viewing PDFs and PowerPoint files. ALA Publishing eLearning Solutions eCourses are fully compatible with Windows and MacOs.

Bulk Orders

This eCourse is licensed for a single user. For pricing on bulk purchases in excess of $1,000, please contact us for more information.

Week One:

  • Introduction to types of programming
  • Overview of resources, including funding resources
  • Popular trends
  • Planning calendar for the year

Week Two:

  • Navigating issues in programming: space, time, budget and staff constraints
  • Programming for adult subgroups: by age and interests
  • Planning for all day events

Week Three:

  • Creative marketing, including:
    • How to utilize library social media accounts for program marketing
    • Reworking and refreshing long running programs
    • Programming by themes

Amy Alessio

Amy Alessio is an award-winning librarian with a black belt in karate. Her latest book is the co-authored work 50+ Fandom Programs: Planning Festivals and Events for Tweens, Teens, and Adults (ALA Editions, 2017). Her fiction includes the Amazon bestselling Alana O'Neill mysteries with vintage recipes. She teaches graduate-level young adult literature and webinars on book trends and social media. She enjoys helping authors find readers through her work at AuthorRx, and she is a romance reviewer for Booklist. She teaches workshops on midcentury foods and crafts to share her passions for Jello and jewelry. Learn more at

If you have any questions about this eCourse, please contact us at

At Your Service

Accommodations are offered based on user needs. For transcription, live captioning, or other accessibility requests, please contact us at