Darlene E. Weingand, Ph.D., is currently adjunct professor at the University of Hawaii, Manoa, and professor emeritus at the University of Wisconsin, Madison, where she served for many years as professor in the School of Library and Information Studies. One of the nation's leading marketing consultants, speakers, and educators in library and information science management, Weingand is the best-selling author of Customer Service Excellence: A Concise Guide for Librarians and Future-Driven Library Marketing (ALA Editions).
- Table of Contents
- About the Author
What is our library's mission statement?
How do we serve our older customers better?
How do I justify the purchase of a new Internet workstation in my library?
How many times should I call the plumber each year?
These questions and more are discussed in the new edition of an old classic. Since the publication of its first edition in 1965, Administration of the Small Public Library has been a gold standard resource for setting up and managing cutting-edge small public library facilities. Completely revised and updated, this fourth edition continues that tradition with many more figures, case studies and sample policies, and new content on grant writing, program budgeting, hiring, and creative compensation.
Addressing every aspect of running a small library—from defining the community's characteristics and forming a board to planning a budget to networking with other libraries—this comprehensive reference will help you to:
- Embrace emerging technologies.
- Improve accountability by using the latest management techniques.
- Maintain funding by encouraging community involvement
- Adapt sample documents (including long-range plan, job descriptions, organizational charts, budget worksheets, policies, and construction plans) to your institution.
Designed to help those 80% of libraries classified as "small," this completely updated edition is packed with how-to information on how to effectively manage a thriving small public library.
1 The Small Community: An Opportunity for the Librarian
- Characteristics of Small Communities
Small Communities with Specialized Customer Bases
The Changing Marketplace
Marketing/Planning: The Keystone
2 Library Governance
- The Library's Legal Basis
Working with Local Officials
The Permutations of a Library Board
Strategies to Enhance Library Governance
Taking the Long View
3 Studying the Community and Developing a Plan
- The Planning Team
Developing Mission, Vision, Roles, and Service Responses
Reconsidering Service from a Marketing Perspective
Conducting a Marketing Audit
The Study Is Over . . . Now What?
Creating Goals and Objectives
4 From Objectives to Customer Service through Marketing
- What Are the Library's Products?
Price: Determining the Cost of Products
Levels of Service
Public Relations as a Service Function
Staff Attitudes toward Service
- Changes in Policy
Establishing Specific Policies
- Sources of Local Income
State and Federal Aid
Preparing the Budget
7 Personnel Administration
- Personnel Policies
Levels of Staff
Continuing Education for Competence and Advancement
8 Operations in Support of the Library's Products
- Collection Management
Developing the Collection
Preparing Materials for Use
9 Library Systems and Cooperative Arrangements
- Library Systems
State and National Networks
Cooperation with Other Libraries and Agencies
10 Outlets for Library Service in the New Millennium
- Electronic Access
The Library Building
Steps to Improved Library Facilities
Deciding to Build or Remodel
A New Building
Conversion and Remodeling
Refurbishing the Existing Building
Additional Distribution Options
- A Library Bill of Rights
B Kendall Public Library Long- and Short-Range Plans 1999-2003
"This book has been the standard work on the administration of small public libraries, providing a solid overview on all aspects relating to its effective administration. The latest edition continues this tradition and reflects the changes and developments of the past nine years, with its increased emphasis on client service, the ongoing relevance of effective management techniques, the importance of accountability and the need to be proactive within, and relevant to, the community the public library serves."
—Australian Library Journal
"…very highly recommended, essential reading for students of library science, practicing small town and rural librarians, library board members, and interested non-specialist generalist readers…"
—Midwest Book Review
"From this reviewer's perspective, i.e., former director of a small public library and present elected trustee of that same library, this book is a gold mine…. [S]hould be a staple on every small library's administrative shelf. Highly recommended."
—Catholic Library World