Marketing and Outreach

Insights on marketing with social media: an interview with Beth C. Thomsett-Scott

Needless to say, in our current circumstances social media as a marketing tool is more important than ever for libraries, not only to promote their services but also to build community. For the all-new second edition of Marketing with Social Media, a LITA Guide published in cooperation with ALA Editions, editor Beth C. Thomsett-Scott gathers a range of contributors to explore real-world uses of library marketing technology.

Why libraries and gardens are a natural fit: an interview with Carrie Scott Banks and Cindy Mediavilla

Like libraries, gardens are nuturing environments for both individuals and communities; and today, libraries nationwide are beginning to incorporate gardens into their public services. Banks's and Mediavilla's new book is, in fact, the first-ever book on this trend and showcases several beautiful library gardens from around the world. And as they make clear in this interview, you don't need a green thumb to begin cultivating one!

Thoughts on Transparency and the Preservation of Social Media

(Disclaimer: The findings, interpretations, and conclusions expressed in this post are those of the author[s] and should not be attributed in any manner to The World Bank, its Board of Executive Directors, or the governments they represent.)