Marketing and Outreach

Insights on marketing with social media: an interview with Beth C. Thomsett-Scott

Needless to say, in our current circumstances social media as a marketing tool is more important than ever for libraries, not only to promote their services but also to build community. For the all-new second edition of Marketing with Social Media, a LITA Guide published in cooperation with ALA Editions, editor Beth C. Thomsett-Scott gathers a range of contributors to explore real-world uses of library marketing technology.

Access to ALA Editions | ALA Neal-Schuman e-books during the COVID-19 pandemic

In response to the need to support increased remote access to information during the COVID-19 outbreak, ALA Editions | ALA Neal-Schuman is making materials easier to access through the following promotions. These offers are subject to change. Institutions interested in offers outside the ALA Store should contact their vendor representative directly.

Why libraries and gardens are a natural fit: an interview with Carrie Scott Banks and Cindy Mediavilla

Like libraries, gardens are nuturing environments for both individuals and communities; and today, libraries nationwide are beginning to incorporate gardens into their public services. Banks's and Mediavilla's new book is, in fact, the first-ever book on this trend and showcases several beautiful library gardens from around the world. And as they make clear in this interview, you don't need a green thumb to begin cultivating one!

Thoughts on Transparency and the Preservation of Social Media

(Disclaimer: The findings, interpretations, and conclusions expressed in this post are those of the author[s] and should not be attributed in any manner to The World Bank, its Board of Executive Directors, or the governments they represent.)