Needless to say, in our current circumstances social media as a marketing tool is more important than ever for libraries, not only to promote their services but also to build community. For the all-new second edition of Marketing with Social Media, a LITA Guide published in cooperation with ALA Editions, editor Beth C. Thomsett-Scott gathers a range of contributors to explore real-world uses of library marketing technology.
Marketing and Outreach
In response to the need to support increased remote access to information during the COVID-19 outbreak, ALA Editions | ALA Neal-Schuman is making materials easier to access through the following promotions. These offers are subject to change. Institutions interested in offers outside the ALA Store should contact their vendor representative directly.
In the view of author Hillary Dodge, with ties to information needs, social justice, and the maker movement, food literacy initiatives are a natural fit for libraries. Her new book Gather ‘Round the Table: Food Literacy Programs, Resources, and Ideas for Libraries doesn't just make that case, it also showcases a host of food literacy programs from libraries across the country.
As technology consultant David Weinberger puts it, “A platform provides resources that lets other people build things.” The library is an ideal platform for creativity; a new book from Erinn Batykefer and Laura Damon-Moore, creators of the Library as Incubator Project, proves it.
ALA Editions/ALA Neal-Schuman is pleased to present a selection of free programs at the 2019 ALA Annual Conference & Exhibition exploring the profession’s issues and trends. The programs scheduled to take place at the ALA Store, located near the main entrance to the Exhibit Hall on the lower level of the Walter E. Washington Convention Center, are:
Saturday, June 22
Shop and browse the ALA Store at the 2019 ALA Annual Conference & Exhibition for products that meet the widest range of your promotional and continuing education/professional development needs—as well as fun gift items. Located near the main entrance to the Exhibit Hall on the lower level of the Walter E. Washington Convention Center, the ALA Store hours are:
Like libraries, gardens are nuturing environments for both individuals and communities; and today, libraries nationwide are beginning to incorporate gardens into their public services. Banks's and Mediavilla's new book is, in fact, the first-ever book on this trend and showcases several beautiful library gardens from around the world. And as they make clear in this interview, you don't need a green thumb to begin cultivating one!
(Disclaimer: The findings, interpretations, and conclusions expressed in this post are those of the author[s] and should not be attributed in any manner to The World Bank, its Board of Executive Directors, or the governments they represent.)