Marketing and Outreach

New books, products, special events from ALA Publishing at Annual Conference in Washington DC

Shop and browse the ALA Store at the 2019 ALA Annual Conference & Exhibition for products that meet the widest range of your promotional and continuing education/professional development needs—as well as fun gift items. Located near the main entrance to the Exhibit Hall on the lower level of the Walter E. Washington Convention Center, the ALA Store hours are:

 

Why libraries and gardens are a natural fit: an interview with Carrie Scott Banks and Cindy Mediavilla

Like libraries, gardens are nuturing environments for both individuals and communities; and today, libraries nationwide are beginning to incorporate gardens into their public services. Banks's and Mediavilla's new book is, in fact, the first-ever book on this trend and showcases several beautiful library gardens from around the world. And as they make clear in this interview, you don't need a green thumb to begin cultivating one!

Thoughts on Transparency and the Preservation of Social Media

(Disclaimer: The findings, interpretations, and conclusions expressed in this post are those of the author[s] and should not be attributed in any manner to The World Bank, its Board of Executive Directors, or the governments they represent.)

 

Kenneth J. Varnum surveys top tech trends for libraries

If you want to learn about library technology, whether past, present, or future, Kenneth J. Varnum is exactly the right person to talk to. Senior Program Manager for Discovery, Delivery, and Library Analytics at the University of Michigan Library, he has more than two decades of experience working with public-facing technology in academic, corporate, and special libraries.

Erin Berman talks about taking tech to the streets

In her new book Your Technology Outreach Adventure: Tools for Human-Centered Problem Solving, Erin Berman dives into how to use design thinking skills to undertake technology-based outreach. Based on her team's experiences at  San José Public Library, which ranged from videomaking in a skate park to e-readers for seniors, she simplifies the process by showing ways that libraries can try out ideas quickly and learn from missteps.

Rebekkah Smith Aldrich discusses resilience, subject of ALA’s Center for the Future of Libraries' book

Formally launched in 2014, ALA’s Center for the Future of Libraries works to identify emerging trendsrelevant to libraries and the communities they serve, promote futuring and innovation techniques to help librarians and library professionals shape their future, and build connections with experts and innovative thinkers to help libraries address emerging issues.