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Public Relations and Marketing for Archives: A How-To-Do-It Manual
Edited by Russell D. James and Peter J. Wosh
Item Number: 978-1-55570-733-0
Publisher: ALA Neal-Schuman
Price: $82.00
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250 pages
8.5" x 11"
ISBN-13: 978-1-55570-733-0
Year Published: 2011

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In the debut Society of American Archivists (SAA) and Neal-Schuman co-publication, editors Russell D. James and Peter J. Wosh and a team of expert contributors create the first how-to manual to help archivists successfully promote their collections and programs to a rapidly expanding pool of potential users, donors, and collaborators.

Here, you’ll find a helpful introduction to public relations basics, from writing good press releases to evaluating PR services to working with internal public relations offices. There is step-by-step guidance for using archival collections themselves as PR tools, like writing press releases, publicizing photographs and writing newsletters, as well as guidance for collaborating and connecting with educational and community groups, college students, historical organizations, donors, and media outlets. Public Relations for Marketing and Archives also includes a timely section to help you make the most of cutting-edge Web 2.0 tools like blogs, websites, and podcasts to further outreach efforts. This stellar manual features customizable templates, sample documents and programs, and screenshots to help you put your marketing plan into practice as quickly as possible.

Whether you work in an academic institution, a corporate archive, a public library, or a historical organization, Public Relations for Marketing and Archives will give you the tools essential for creating a first-rate marketing campaign for your archival collections.

About the Editors

Russell D. James is a professional e-book literary agent and freelance editor residing in Pensacola. As a literary agent, he specializes in working with records and information professionals. He was an archivist and records manager for over a decade in public libraries, special libraries, and government records centers. He has written press releases for each of these. As a freelance editor, he specializes, in part, in writing press releases, and has written them for small and large companies, Fortune 500 corporations, and nonprofit groups. He is the former managing editor of Cantadora Press of Pensacola, the former associate editor of the Mexican War Journal, is the founding editor of Chapters and Loose Papers: A Newsletter of the SAA Student Chapters, and has been the indexer for Provenance: The Journal of the Society of Georgia Archivists since 2003. He has published archives articles in Provenance and the Journal of Archival Organization. He is the former chair and newsletter editor of the Society of American Archivists (SAA) Records Management Roundtable and president of the SAA Student Chapter at LSU, as well as a member of various SAA working groups and task forces. He is the author of over a dozen books on history and genealogy and is a published novelist, poet, playwright, and short story writer, some published under various pseudonyms.

Peter J. Wosh directs the graduate program in Archives and Public History at New York University, where he has taught since 1994. His archival career has included positions at the American Bible Society in New York (1984–1994) and at Seton Hall University and the Roman Catholic Archdiocese of Newark in South Orange, New Jersey (1978–1984). His research and writing interests involve both archival topics and American religious history, and his books include Waldo Gifford Leland and the Origins of the American Archival Profession (Chicago: Society of American Archivists, 2011); Covenant House: Journey of a Faith-Based Charity (Philadelphia: University of Pennsylvania Press, 2005); with Menzi Behrnd-Klodt, Privacy and Confidentiality Perspectives: Archivists and Archival Records (Chicago: Society of American Archivists, 2005); and Spreading the Word: The Bible Business in Nineteenth-Century America (Ithaca: Cornell University Press, 1994). Within the Society of American Archivists (SAA), he has served on the governing Council and as Editor of Print and Electronic Publications. He is a Fellow of SAA and a recipient of the Fellows’ Ernst Posner Award for an outstanding essay in the American Archivist (2000).

"Public Relations and Marketing for Archives offers a wealth of pragmatic suggestions to improve the marketing efforts of archivists. Twelve experienced archivists, librarians, and technology experts have contributed essays on outreach methods and approaches to form a catalog of examples, recommendations, and instructions from which archivists may select what would work best in their institutions ... The contributors have compiled a useful resource sufficiently rich and varied for any archivist to find something new. It is recommended for LIS collections and the personal libraries of archivists with public outreach duties."
--Catholic Library World

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