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6" x 9"
Year Published: 2014
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The web provides an opportunity to collect a host of different metrics, from those associated with social media accounts and web sites to more traditional research outputs. This book is a clear guide and valuable tool for library and information professionals to the web metrics available and how to assess and use them to make informed decisions and demonstrate value. As individuals and organizations increasingly use the web to bypass traditional publishing avenues and formats, this book provides the tools to unlock web metrics and evaluate the impact of this content to others within the organization and beyond.
Table of Contents
Web metrics and Ranganathan’s laws of library science
Web metrics for the library and information professional
The aim of this book
The structure of the rest of this book
2. Bibliometrics, webometrics and web metrics
Information science metrics
Relational and evaluative metrics
Evaluative web metrics
Relational web metrics
Validating the results
3. Data collection tools
The anatomy of a URL, web links and the structure of the web
Search engines 1.0
Search engines 2.0
Post search engine 2.0: fragmentation
4. Evaluating impact on the web
A systematic approach to content analysis
5. Evaluating social media impact
Aspects of social network sites
Typology of social network sites
Research and tools for specific sites and services
Other social network sites
General social media impact
6. Investigating relationships between actors
Social network analysis methods
Sources for relational network analysis
7. Exploring traditional publications in a new environment
More bibliographic items
Full text analysis
8. Web metrics and the web of data
The web of data
Building the semantic web
Implications of the web of data for web metrics
Investigating the web of data today
LDSpider – an RDF web crawler
9. The future of web metrics and the library and information professional
How far we have come
The future of web metrics
The future of the library and information professional and web metrics.
About the Author
is a researcher in the Centre for e-Research (CERCH) at King’s College London, and an honorary research fellow in the Statistical Cybermetrics Research Group at the University of Wolverhampton, where he was previously Web 2.0 Research Fellow. He has a PhD in information science and regularly writes about library and information science topics for professional journals and magazines. His previous book Facilitating Access to the Web of Data
was published by Facet Publishing in 2011.