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Web Metrics for Library and Information Professionals
David Stuart
Item Number: 978-1-85604-874-3
Publisher: Facet Publishing, UK
Price: $85.00
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Customers outside of North America (USA and Canada) should contact Facet Publishing for purchasing information.

192 pages
6" x 9"
ISBN-13: 978-1-85604-874-3
Year Published: 2014

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The web provides an opportunity to collect a host of different metrics, from those associated with social media accounts and web sites to more traditional research outputs. This book is a clear guide and valuable tool for library and information professionals to the web metrics available and how to assess and use them to make informed decisions and demonstrate value. As individuals and organizations increasingly use the web to bypass traditional publishing avenues and formats, this book provides the tools to unlock web metrics and evaluate the impact of this content to others within the organization and beyond.
Table of Contents

1. Introduction

    Web metrics and Ranganathan’s laws of library science   
    Web metrics for the library and information professional   
    The aim of this book   
    The structure of the rest of this book   

2. Bibliometrics, webometrics and web metrics   

    Web metrics   
    Information science metrics   
    Web analytics   
    Relational and evaluative metrics   
    Evaluative web metrics   
    Relational web metrics   
    Validating the results   

3. Data collection tools   

    The anatomy of a URL, web links and the structure of the web   
    Search engines 1.0   
    Web crawlers   
    Search engines 2.0   
    Post search engine 2.0: fragmentation   

4. Evaluating impact on the web   

    Internal metrics   
    External metrics   
    A systematic approach to content analysis   

5. Evaluating social media impact   

    Aspects of social network sites   
    Typology of social network sites   
    Research and tools for specific sites and services   
    Other social network sites   
    General social media impact   
    Sentiment analysis   

6. Investigating relationships between actors   

    Social network analysis methods   
    Sources for relational network analysis   

7. Exploring traditional publications in a new environment   

    More bibliographic items   
    Full text analysis   
    Greater context   

8. Web metrics and the web of data   

    The web of data   
    Building the semantic web   
    Implications of the web of data for web metrics   
    Investigating the web of data today   
    LDSpider – an RDF web crawler   

9. The future of web metrics and the library and information professional   

    How far we have come   
    The future of web metrics   
    The future of the library and information professional and web metrics.
About the Author

David Stuart is a researcher in the Centre for e-Research (CERCH) at King’s College London, and an honorary research fellow in the Statistical Cybermetrics Research Group at the University of Wolverhampton, where he was previously Web 2.0 Research Fellow. He has a PhD in information science and regularly writes about library and information science topics for professional journals and magazines. His previous book Facilitating Access to the Web of Data was published by Facet Publishing in 2011.

"Will enable librarians to evaluate social media impact, web impact, relationships between entities on the web; and explore traditional publications in a new cyberspace environment. Of special note is Stuart's commentary on the future of web metrics and the library professional. A seminal work of impressive scholarship, Web Metrics for Library and Information Professionals is very highly recommended for practicing librarians in community, academic, corporate, and governmental library systems, as well as informational professionals charged with the responsibility for gathering, analyzing, interpreting, and reporting web metrics."
— Midwest Book Review

"Does Web Metrics for Library and Information Professionals provide a strong foundation for LIS professionals to explore the nature and potential of web metrics as a tool for building better web-based information services? The answer is unequivocally yes, and the book is recommended."
— Archives and Manuscripts

"...a very interesting book that covers a range of technical areas. For anyone interested in bibliometrics who wants to better understand how the web presents both challenges and opportunities to the information science community then this is a great introduction. The author is clearly knowledgeable about metrics and makes some useful connections between the applied and research worlds. Any information professional or student wanting a considered overview of some of the key metrics for providing information services in a digital world would be advised to read it."
— Elucidate

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