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Web Analytics Strategies for Information Professionals: A LITA Guide
Tabatha Farney and Nina McHale
Item Number: 978-1-55570-897-9
Publisher: ALA TechSource
Price: $70.00
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232 pages
6" x 9"
ISBN-13: 978-1-55570-897-9
Year Published: 2013
AP Categories: A

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Whether you’re gathering information for a department report or planning a website redesign, easy access to meaningful, actionable data is critical. Farney and McHale address the distinctive needs of libraries’ educational mission with specific advice on how to use web analytics in a library setting. Users are given clear explanations of terminology, a glossary for future reference and effective communication tips for reporting results and recommending changes or improvements. Also included:
  • Eight examples of semi-custom and custom reporting
  • Four case studies showing project-specific applications
  • Advice on how to use tools such as Percent Mobile and Google Analytics to complement one another

Table of Contents


Part 1
Introduction to Web Analytics in Libraries
Tabatha Farney and Nina McHale

1 Understanding Web Analytics for Libraries
2 Talking the Talk: Web Analytics Terms and Definitions
3 Selecting and Evaluating a Web Analytics Tool
4 Creating Customized Web Analytics Reports for Libraries
5 Action-Oriented Analytics: Turning Data into Decisions
6 Communicating Website Usage within Your Library
7 Mobile Analytics in Libraries

Part 2
Using Web Analytics in Libraries Case Studies

8 The Right Tools for the Job: Using Analytics to Drive Design
Joelle Pitts and Tara L. Coleman
9 Using Web Analytics Tools to Revise a Humanities Library Website
Harriett E. Green, Jordan Ruud, and Andrew Walsh
10 Web Analytics Applied to Online Catalog Usage at the University of Denver
Christopher C. Brown
11 Optimizing Open-Source Web Analytics Tools for Increased Security of WordPress and Drupal
Junior Tidal

A Glossary of Web Analytics Terms and Concepts
B Web Analytics Tool Profiles 
C Bibliography and Suggested Resources 
About the Authors and Chapter Contributors

About the Authors

Tabatha Farney is the web services librarian for the Kraemer Family Library at the University of Colorado Colorado Springs, where she actively explores and implements various web analytics tools in her library’s web presences. She has presented sessions related to web analytics at several national conferences and looks forward to continuing her research in website data analysis. She was named a 2011 ALA Emerging Leader.

Nina McHale is assistant systems administrator at the Arapahoe Library District, which is located in metropolitan Denver, Colorado. In addition to web analytics, her research interests include open-source web development, user experience design (UXD), web accessibility (Section 508 and Web Content Accessibility Guidelines), knowledge management in libraries, and emerging technologies in libraries. She has presented nationally on these and other topics and was named a 2012 Library Journal Mover & Shaker.

The Library and Information Technology Association (LITA), a division of ALA, educates, serves and reaches out to its members, other ALA members and divisions, and the entire library and information community through its publications, programs and other activities designed to promote, develop, and aid in the implementation of library and information technology.

"Filled with solid advice … Farney and McHale have written a helpful and easy to understand book with valuable advice and insight for any librarian who would like to understand and improve his or her library’s website usage."
--Journal of Library Innovation

”This is a delightful book that will serve as a guide and handy reference for professionals in any organization … will be sure to educate, motivate, and engage practitioners for a long time."
— Catholic Library World

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