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Microblogging and Lifestreaming in Libraries (THE TECH SET® #3)
Robin M. Hastings
Item Number: 978-1-5557-0707-1
Publisher: ALA TechSource
Price: $55.00
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This title is also available for purchase as part of THE TECH SET® #1-10.

125 pages
6" x 9"
ISBN-13: 9781555707071
Year Published: 2010
Microblogging and lifestreaming applications like Twitter, Tumblr, and Friend Feed are all around you and your users in everyday life. In Microblogging and Lifestreaming in Libraries, author Robin M. Hastings presents a practical primer to help any library transform these cutting-edge, budget-friendly services into highly effective professional tools. Written specifically for LIS professionals, Hastings’ start-to-finish guide explores the ins and outs of the most popular microblogging applications, and covers everything from selection to implementation to evaluation. You’ll find easy-to-follow technical tips for setting up feeds, linking to other sites and services, and searching, as well as best practices for community building, marketing, and promotion. Hastings provides a complete glossary for using important “Twitter Lingo”, as well as a guide to recommended print and web resources for further related reading.
About the Author

Robin M. Hastings is the Information Technology Manager at the Missouri River Regional Library in Jefferson City, Missouri, overseeing the library’s network, websites, and training classes. She is the author of Collaboration 2.0 (Library Technology Reports 45:4, May/June 2009), and the book Microblogging and Lifestreaming in Libraries. Her personal blog is

"Extremely valuable to librarians wishing to learn more about current social networking applications and how they can be effectively used in a library."
--The Australian Library Journal

"A step-by-step guide for incorporating popular social media such as Twitter, FriendFeed, Tumblr, and others into the library outreach and communication arsenal. The book is well organized and takes the read through the process of integrating these services into their library's outreach portfolio...highly recommend for any library planning to get involved in this new arena."
--Reference & User Services Quarterly

"This is a valuable addition to any library seeking to gain, or expand, knowledge of microblogging and lifestreaming."
--ARBA Online

"Anyone interested in marshaling the art of monitoring or moderating simultaneous social networking sites will benefit from this book, but its real value lies in describing how libraries can specifically leverage these tools to organize and enhance services."
--Library Journal

"This is a wonderful introduction to microblogging services. No other book on this subject is written specifically for a library audience."
Michael Sauers, Technology Innovation Librarian and author of Searching 2.0

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