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Implementing "Choose Civility," a Community-wide Campaign (PLA On-Demand Webinar)—GROUP RATE
Valerie J. Gross
Item Number: 0328-1209
Publisher: PLA
Price: $119.00
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This is a group rate for 3 or more people gathered in one room at one location to view this on-demand webinar. If you are viewing alone or with one other viewer, please purchase at the individual rate.

Note: the purchase of this on-demand webinar will include instructions and a password to access the archived recording of the webinar. You'll have access to the on-demand webinar for one year from date of purchase.

This on-demand webinar is intended for the sole use of the purchaser, whether an individual or group. Redistribution or rebroadcast to another individual or group other than the purchaser is prohibited. Thank you for your cooperation.

Please note: Your purchase at the ALA Store is only Step 1 of a 2-Step Registration process!

Upon purchase you will receive an Access Instructions PDF in the form of a digital download. The download link can be found on the final confirmation screen after you complete your purchase, and may also be accessed from your Account History. This PDF contains a link to the webinar recording and a password you'll need to view it. You must download this PDF and follow the instructions in order to access the webinar recording. If you have questions or problems accessing the purchased recording, send a message to, or call 800-545-2433 ext. 5PLA (5752).

Technical requirements:
To playback this on-demand webinar you should have the newest version of Adobe Flash Player installed and Javascript enabled in your web browser. A fast internet connection and computer is recommended. We suggest that groups, especially larger groups, plan ahead to use an LCD/LED projector in the room to project the webinar recording. Groups will also want to have speakers capable of amplifying the webinar audio for the entire room.

Howard County (Md.) Library System (HCLS) CEO Valerie J. Gross details Choose Civility, an ongoing community-wide initiative that aims to enhance respect, empathy, consideration, and tolerance in Howard County. Nearly 100 Howard County businesses, government agencies, nonprofits, educational institutions actively and passionately support the Choose Civility initiative with more than 65,000 community residents displaying the ubiquitous Choose Civility car magnets. Learn all about the growing movement, the benefits to your library and community, and how to form a Choose Civility Chapter in your area. Valerie is joined by Christie P. Lassen, HCLS’ Director of Public Relations, and Ellen Flynn Giles, a member of the Howard County Board of Education and Friends of Howard County Library Board of Directors.

This archived webinar was originally presented March 28, 2012.
About the Authors

Valerie J. Gross has served as President and CEO of Howard County Library System (HCLS) for 10 years. A passionate promoter of libraries, she believes the most effective way to convey the value of libraries is to speak in value-enhanced, intuitive terms people understand. Ms. Gross has led the process to reposition HCLS as a major component of education, which has resulted in nearly tripled library visits (1M to 2.6M), the more than doubling of materials borrowed (3M to 7.2M), research assistance interactions exceeding 1.3M annually, and yearly attendance at classes and events totaling 186K—in a county with 282,000 residents.

Ms. Gross credits the HCLS Board of Trustees, Howard County Executive, Howard County Council, Maryland State Legislators, Friends of HCLS, philanthropic partners, devoted volunteers, dynamic community, and, most importantly, HCLS’ innovative staff, for repositioning HCLS as one of the nation’s great public library systems (American Libraries, November 2009).

Ms. Gross is joined by Christie P. Lassen, HCLS’ director of Public Relations, and Ellen Flynn Giles, a member of the Howard County Board of Education and Friends of Howard County Library Board of Directors.

The Public Library Association (PLA) is a division of the American Library Association. PLA’s core purpose is to strengthen public libraries and their contribution to the communities they serve. Its mission is to enhance the development and effectiveness of public library staff and public library services.

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