Library Technology Reports, July 2011 (47:5)
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8.5" x 11"
Year Published: 2011
Libraries are delivering an ever-increasing proportion of their services through the web, a trend that seems certain to continue. In order to guide purchases and appropriately distribute services and staff time, it’s essential that libraries and librarians accurately track the usage of their websites and online resources. In this issue of Library Technology Reports, Kate Marek offers a practical guide to web analytics tools, explaining what librarians need to know to implement them effectively.
- An overview of web analytics tools
- Understanding data collection mechanisms
- Installing and configuring Google Analytics
- Effective reporting and analysis
- Case studies of libraries using web analytics
About the Author
Kate Marek, Ph.D., is a library educator, trainer, and consultant. She is a professor at the Graduate School of Library and Information Science, Dominican University, where she teaches in the areas of technology and policy. A leader in online teaching design and delivery, Marek has worked in the field for over 25 years as a professional librarian, teacher, trainer, and consultant. She is also the author of the ALA Editions book Organizational Storytelling for Librarians: Using Stories for Effective Leadership.
About Library Technology Reports
Published by ALA TechSource, Library Technology Reports helps librarians make informed decisions about technology products and projects. Library Technology Reports publishes eight issues annually and provides thorough overviews of current technology. Reports are authored by experts in the field and may address the application of technology to library services, offer evaluative descriptions of specific products or product classes, or cover emerging technology. Find out more information on this publication and how you can subscribe here.