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The Librarian as Information Consultant: Transforming Reference for the Information Age--print/e-book Bundle
Sarah Anne Murphy
Item Number: 7700-0863
 
Publisher: ALA Editions
Price: $56.00
 
 
 
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The print edition and the e-book edition of this title are also available separately.

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It’s the best of both worlds: this specially priced bundle includes a print copy for desk reference along with the e-book version. The e-book includes the complete text of the print edition in several different file types, readable using a variety of software and devices. You will be able to download the e-book immediately upon purchase; the print copy will be shipped to you. Note: print/e-book bundles may only be shipped to addresses within the United States; international orders cannot currently be processed online. The download link for this product can be found on the final confirmation screen after you complete your purchase, and may also be accessed from your Account History. ALA eEditions downloads are designed for single users only.

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120 pages
Year Published: 2011

Read an article by the author from American Libraries and a sample of the book now!


Library users’ evolving information needs and their choice of search methods have changed reference work profoundly. Today’s reference librarian must work in a whole new way—not only service-focused and businesslike, but even entrepreneurial. Murphy innovatively rethinks the philosophy behind current library reference services in this thought-provoking book, which
  • Rebrands reference librarianship on the model of a consulting business, providing a renewed vision of the reference desk by treating patrons as clients
  • Spells out the importance of the patron’s voice, and details methods for building and maintaining relationships with patrons
  • Identifies the reference librarian’s competitive advantage over Web search engines and shows how to capitalize on it
Murphy adapts existing business practices and programs to the context of the library, allowing frontline staff and administrators in any type of reference department to monitor and continuously improve their library’s services.
Table of Contents

Introduction

Chapter 1 The Library and Information Consultant
Chapter 2 Strategies for Building and Maintaining Consumer Relationships
Chapter 3 Marketing the Library and Information Consultant’s Services: Creating a Sophisticated Brand
Chapter 4 The Business of Consulting: Managing Employee Service Roles and Consumer Demand
Chapter 5 Developing the Infrastructure and Culture for Continuous Quality Improvement

Conclusion
Index

About the Author

Sarah Anne Murphy has held numerous positions at Ohio State University since 1999. She is currently coordinator of research and reference for the OSU Libraries. Murphy earned a master of business of administration from The Ohio State University Fisher College of Business in 2008 and her master of library science from Kent State University in 2000. She has published papers on Lean Six Sigma, mentoring, and issues related to veterinary medicine libraries in College and Research Libraries, the Journal of Academic Librarianship, and the Journal of the Medical Library Association.
 
 

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