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Approaches to Marketing an Institutional Repository to Campus
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| Marisa Ramirez and Michael D. Miller |
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Item Number: 978-0-8389-8585-4 |
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Publisher: ALCTS |
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Price: $9.00 |
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PDF download
38 pages
Year Published: 2011
Please note: this product is a digital download. Downloads may only be purchased using a credit card. If purchased using a purchase order, your account will be billed but the download will be inaccessible.
Institutional repositories (IRs) are the “online locus for collecting, preserving, and disseminating—in digital form—the intellectual output of an institution, particularly a research institution.”
Despite the abundance of information on IRs, librarians consistently show an interest in learning more about their promises and pitfalls, and they seek practical advice on creating, maintaining, implementing, and marketing them. As a result, in the winter of 2009, the Association for Library Collections & Technical Services (ALCTS) tapped into the enormous, ongoing interest in the IR concept and presented a symposium.
Marketing is an activity that is integral to the growth and use of a campus
institutional repository (IR). But what kinds of marketing activities
do libraries engage in to advertise the new services associated
with an IR? This chapter summarizes basic marketing principles and describes
the application of those principles as they relate to marketing an institutional
repository within a higher education setting.
For more information, click here.
About the Authors
Marisa Ramirez is Digital Repository Librarian, California Polytechnic State University is primarily responsible for the development and implementation of the DigitalCommons@CalPoly, a digital repository that provides online open access to scholarship and research produced by Cal Poly faculty and students. She is collaborating with library and academic departments across campus to bring new visibility to Cal Poly scholarly work. Her current research interests include digital preservation and curation, the role of technology in social networking exchanges, and the adoption and use cycles of new information technologies.
Prior to joining Cal Poly, she was the digital repository coordinator for the Arizona Memory Project, a digital library initiative based out of the Arizona State Library, Archives and Public Records Department. In this position, she led the initiative in developing, implementing, monitoring and promoting the library’s institutional repository. She has also been active with digital library projects at University of North Carolina –Chapel Hill and Smithsonian Institution Libraries.
Michael D. Miller is Dean of Library Services at California Polytechnic State University where he is responsible for the collections, services, and technology offered by the Robert E. Kennedy Library. Prior to this position, Mike was Director of Arts and Engineering Libraries at the University of Michigan. He was one of the founding Directors of the Duderstadt Center, the University of Michigan’s showcase for information and instructional technology. He also held positions at Stanford University, George Mason University, and at the Avery Fisher Center for Music and Media at New York University.
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