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5-Star Programming and Services for Your 55+ Library Customers
Barbara T. Mates
Item Number: 978-0-8389-0843-3
 
Publisher: ALA Editions
Price: $52.00
 
 
 
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216 pages
8.5" x 11"
Softcover
ISBN-13: 978-0-8389-0843-3
Year Published: 2003
As members of the population approach age fifty-five and above, libraries are faced with an untapped opportunity to serve a consistently underserved population. As she explains the ins and outs of planning, developing, marketing, and funding successful programs and services to the graying population, longtime outreach and access advocate Barbara T. Mates demonstrates how libraries can benefit from providing top-notch programs and services for older adults.

The latest in the ALA Programming Guides series, this comprehensive resource gets to the heart of what seniors need and want—from continuing education to recreation—and how to reach out to homebound seniors. Packed with ideas for films and music, computers and the Web, reminiscing programs, reading, using adaptive and assistive devices, and more, this is the one-stop guide for serving the needs of library customers as they move into the second half of life!

With step-by-step instructions on planning, developing, marketing, and implementing programs and services; twenty-six figures, including checklists, forms, and marketing materials; and twenty-eight five-star programs from real-world librarians, this handy tool kit is worth the price of admission!
Table of Contents

Figures
Acknowledgments
Introduction
  Chapter 1:    Who Are All These Older People and Where Do They Live?

   The Fifty-Plus Population Is Financially "in Control"
   The Fifty-Plus Population Believes in Advocacy
   Leisure Time Is Important to the Fifty-Plusers
   Aging Is Also about Diversity
   The Senior Class of Baby Boomers (Ages Fifty-Five to Sixty)
   Looking at the Population Aged Sixty to Seventy
   Looking at the Population Aged Seventy to Eighty-Five
   Looking at the Population Aged Eighty-Five and Older
   Where Do They Live?
   Which States Saw the Largest Increase in the Older Population?
   Where Will We See Future Population Growth?
   Using the Numbers for Planning Purposes
   Conclusion
 Chapter 2:    Special Needs within the Older eneration
   Aging and Vision
   Hearing Loss
   Changes in Mobility and Dexterity
   Cognitive Changes
   A Word about Alcohol and Prescription Abuse
   Creating a Usable Environment for Older Adults with Impairments
   The Americans with Disabilities Act (ADA)
   Seniors with Vision Impairments
   Helping Overcome Hearing Loss in the Library
   Appropriate Furnishings for Seniors with Impairments
   Useful Items for Persons with Limited Dexterity and Mobility
   Wheels in the Library
   Libraries Helping Seniors at Home
   Conclusion
  Chapter 3:   Staff and Seniors
   Respect Basic Human Needs
   Practice Good Manners
   Select a Leader and Pursue Ongoing Training
   Establish Service Guidelines
   Serving Older Patrons Who Are Blind or Have Low Vision
   Hire Seniors as Staff
   Conclusion
  Chapter 4:   Programming for Seniors
   Program Planning for Seniors Begins with Seniors
   Finding the Seniors to Ask
   Establishing a Senior Advisory Board
   Partnering with Community Groups
   Creating Partnerships for Seniors
   The Successful Senior Program
   Basic Rules for Program Planning
   Types of Programs
   Computer Training
   Book Talks and Book Discussions
   AARP 55 Alive
   Older Adults Month
Conclusion
 Chapter 5:   Older Adults and Reading
   Special Media and Collection Development
   Book Talks
   Book Discussion Groups for Seniors
   Book Discussion Groups for New Senior Readers
   Conclusion
  Chapter 6:    Outreach Library Programming
   Staff, Planning, Partners, and Volunteers Needed
   Library Services in Nursing Homes
   Books and Media by Van and Cart
   Library Services in Senior Centers
   Library Services in Senior Housing or Assisted-Living Facilities
   Library Services to the Homebound
   Library Service to Seniors Using Mobile Services
   Bringing Programming into the Senior Environment
   Extending the Senior Book Club to the Community and Vice Versa
   Computer Training
   Conclusion
 Chapter 7:    Outreach Computers and Seniors
   Profile of Seniors Currently Online
   Outfitting the Library's Computers for Senior Hands and Eyes
   A Comfortable Work Space for Seniors
   Software for Seniors—Screen Magnification Programs
   Software for Seniors—Screen Reading Programs
   Microsoft Programs
   Seniors as Learners—Providing the Right Training Tools
   Introducing the Computer to Seniors
   Instructing Seniors
   What to Teach
   Using the Library's Website as an Instructional Resource
   Conclusion
  Chapter 8:    Seniors and Accessible Websites
   Website Considerations for Seniors
   The Model Senior Website
   Building a Links Library for Seniors
   Focused Forums for Senior Surfers
   Conclusion
 Chapter 9:    Preparing and Distributing Marketing and Informational Materials for Senior Programs
   How Is Marketing to Seniors Different?
   Use the Print Media
   Content Should Be Easy to Read
   Consider Translating the Text for Non-English-Speaking    Audiences
   Format the Text
   Test the Documents
   Where Do You Distribute Promotional Materials?
   Reach Seniors through Radio and Television
   Reach Seniors Using Promotional Items
   Reach Seniors through Word of Mouth
   Conclusion
 Chapter 10:    Funding Senior Programs
   Foundations: A Good Source for Funding New Programs
   The Basics of Successful Grant Proposals
   Answer Questions Before They Are Asked
   Proposal Elements
   Why Grant Makers Give a Thumbs Up
   Keep in Touch and Say Thank You
   Local and Small Foundations
   National Funding Organizations
   Government Funds and Assistance
   Theme Grants
   Your Local Wal-Mart
   Funding from Friends and Neighbors
   Nonfinancial Contributions
   Using the Web for Fund-Raising
   Conclusion
       Afterword
               Reaffirming the Need for Senior Services
       Appendix 1
                Resources
       Appendix 2
                Suggested Bookmarks for Seniors
       Appendix 3
                Proven Five-Star Senior Programming Initiatives
Index


About the Author
Barbara T. Mates, is Head, Library for the Blind and Physically Handicapped at the Cleveland Public Library. Ms. Mates has been very active with the American Library Association. She a member of the American Library Association's Association of Specialized and Cooperative Library Services (ASCLA) and has served on several ASCLA committees. Equal access to libraries and information has been the focal point of her career. She is Chair of the Outreach and Special Services Committee of the Ohio Library Council. She is the author of Adaptive Technology for the Internet: Making Electronic Resources Accessible to All (ALA, 2000) and the article, "Accessibility Guidelines for Electronic Resources" (Library Technology Reports, 2001). She regularly speaks to various groups about access to information. Ms. Mates has presented papers at the American Library Association, Ohio Library Conference, Computers in Libraries, and conducted workshops across North America She was the recipient of the ASCLA Francis Joseph Campbell Award in 2001. Her master's degree in Library Science (1974) is from Case Western Reserve University.
 
 

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